Parle-G facts for kids
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| Owner | Parle Products |
|---|---|
| Country | India |
| Introduced | 1939 |
| Markets | Worldwide |
| Tagline | "G for Genius" |
Parle-G is a very famous brand of biscuits made by the Indian company Parle Products. You can find these biscuits almost anywhere in the world. In 2011, a study by the Nielsen Company found that Parle-G was the best-selling biscuit brand on the entire planet!
Contents
The Story of Parle-G
The company that makes Parle-G, called Parle Products, started in 1929. It was first a candy factory in a part of Mumbai, India, called Vile Parle. Ten years later, in 1939, the company began making biscuits.
When India became an independent country in 1947, Parle Products created a special advertisement. The ad showed their biscuits, then called "Gluco Biscuits," as a tasty Indian snack that people could enjoy instead of biscuits from Britain.
What's in a Name?
For a long time, the biscuits were known as Parle Gluco Biscuits. The name was changed to Parle-G in the 1980s. The "G" in the name first stood for "Glucose," an ingredient that gives you energy.
Later, the company came up with a fun slogan: "G for Genius." This suggested that eating the biscuits could make you smart!
By 2013, Parle-G became the first brand of its kind in India to sell more than ₹50 billion worth of biscuits in one year. That's a huge number of biscuits!
Why Is Parle-G So Popular?
Parle-G is a simple, tasty snack that many people in India and around the world enjoy, especially with a cup of tea. For many years, you could always recognize the biscuits by their classic white and yellow wax paper wrapper. This wrapper had a famous drawing of a young girl on it.
The packaging has changed to plastic now, but it still has the same traditional look. When the company switched to plastic, they made funny ads showing the new packet being dropped into a fish tank to prove it was waterproof.
A Worldwide Best-Seller
In 2011, a research company named Nielsen reported that Parle-G was the world's top-selling biscuit. It sold more than other famous brands like Oreo from Kraft Foods and brands from huge stores like Walmart. One big reason for this is that India is the biggest market for biscuits in the world.
Parle-G is sold in over 6 million stores across India, so it's very easy to find. Because so many people trust the brand, it was ranked as one of India's most trusted brands in 2014.
A Snack for Everyone
Another key to Parle-G's success is its low price. This makes it a snack that almost anyone can afford. In India, a small pack can cost as little as ₹3. Even in other countries like the United States, a large pack is very affordable.
The first TV commercial for Parle-G was shown in 1982. In the 1990s, the popular Indian superhero Shaktimaan even appeared in ads for the biscuits.
See also
- Mangharam Biscuit
