Pepsi Globe facts for kids

The current Pepsi logo, used since 2014.

The Pepsi Globe is the famous logo for Pepsi. It's known for its red, white, and blue design that looks like a sphere or a ball. This logo is one of the most recognized symbols around the world!

History of the Pepsi Globe

The idea for the modern Pepsi logo started in the 1940s, during World War II. Pepsi introduced a new bottle cap. This cap had the Pepsi name written on it, surrounded by red and blue colors on a white background. At the time, Pepsi's main competitor, Coca-Cola, was known for its written logo. The new cap logo was a way for Pepsi to show its support for the U.S. during the war.

The Pepsi logo from 1962 to 1973. This was the first time the word 'cola' was left out.

Around 1945, this bottle cap design became Pepsi's main logo. In 1962, the logo was updated. It still looked like a bottle cap, but the old written Pepsi name was replaced with a more modern "Pepsi" text.

The logo used from 1973 to 1987.

The logo from 1987 to 1991, with a new font for the wordmark.

The logo changed again in 1973. The word "Pepsi" was made smaller to fit inside the white part of the logo. The bottle cap shape was removed. Instead, the logo had a red bar on the left and a light-blue bar on the right. In 1987, the logo's font was updated.

The logo from 1991 to 1998. Here, the wordmark is separate from the globe.

In 1991, the "Pepsi" text was no longer inside the white section of the logo on regular Pepsi products. The red bar became a bit longer, the light-blue bar was removed, and the Pepsi wordmark moved to the top of the design.

The logo from 1998 to 2003. It used shading to make the globe look 3D.

In 1998, the red bar was taken away as Pepsi started using all-blue packaging. The Pepsi Globe was designed to look three-dimensional. This was the first time the logo was officially called the "Pepsi Globe." The design was made even better in 2003 with an updated font and more detailed globe. This version stayed mostly the same in 2006, even when Pepsi changed its packaging to show different backgrounds on each can.

The logo from 2003 to 2006.

The logo from 2006 to 2009. It added water droplets and ice.

The "New" Pepsi Globe

The logo from 2008 to 2014. It brought back flat colors and a new 'smile' shape.

In October 2008, Pepsi announced that it would be changing its logo and updating many of its products by mid-2009. A design company called Arnell Group was hired for this big change. They created a detailed plan for the new look.

The new design changed the way the Pepsi logo looked. The white area inside the globe became a series of "smiles." The white band would curve at different angles depending on the product. For example, regular Pepsi had a medium "smile," while Diet Pepsi had a small "grin." Pepsi Max had the biggest "laugh" and used black in the bottom part of the globe instead of blue. By July 2010, most Pepsi drinks started using the regular "smile" logo to match the global brand.

The new Pepsi design was first shown in Canada in 2009. Then, it was released in other countries like France and the UK in 2010. This meant the 2003 design was completely replaced. In the UK, the "smile" logo has the globe in the middle and the "Pepsi" text below it, which is different from the tilted text used in the US.

The current logo, used since June 2, 2014.

As of 2014, almost all Pepsi products use the redesigned Pepsi Globe. One exception was Pepsi Throwback. This drink purposely used the older 1973 logo on its packaging because it contained sugarcane instead of high-fructose corn syrup, which is common in soft drinks today. In 2014, the product was renamed "Pepsi-Cola Made With Real Sugar" and now uses a 1950s-style written logo along with the modern globe logo.

Cost of the Redesign

Changing a logo for a big company like Pepsi costs a lot of money. It's hard to know the exact total cost. This includes replacing the old logo on trucks, vending machines, stadium signs, billboards, and store displays. One expert thought this cost could be hundreds of millions of dollars. The CEO of Pepsi, Indra Nooyi, wanted Pepsi to be seen as a leader and to make big changes in the soft drink business.

Diet Pepsi Logo History

Diet Pepsi had its own unique logo history. From the 1970s to the 1980s, it used a 1960s-style written logo with light-blue waves on a white background.

When Diet Pepsi changed its formula in 1984, it got a new version of the Pepsi Globe. This new logo had a jagged, layered look. The "Diet Pepsi" text was placed above the globe. This was the first time no text was inside the white section of the Pepsi Globe on any Pepsi product. This idea of having the text outside the globe was later used for regular Pepsi in 1991.

Since then, Diet Pepsi has continued to use the Pepsi Globe, and its logo became more similar to Pepsi's other products starting in 1991.