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Pressa facts for kids

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1928 Cologne, German Reich
Overview
BIE-class Unrecognized exposition
Name Pressa
Building HAG-Turm
Location
City Cologne, German Reich
Timeline
Opening May 1928
Closure October 1928

Pressa was a big international exhibition about newspapers and printing. It took place in Cologne, Germany, from May to October in 1928.

This event was very important for Germany. A few years earlier, in 1925, German exhibitors were not allowed to join a similar big show in Paris. So, holding Pressa in Germany showed that the country was once again welcome in major international projects.

What Was Pressa?

Pressa was a special exhibition focused on everything related to the press. This included newspapers, magazines, printing, and communication. It was a chance for different countries and companies to show off their latest ideas.

Why Was Pressa Important?

This exhibition helped Germany reconnect with other nations. It showed that Germany was ready to work together on big global events. It was a step towards peace and cooperation after difficult times.

Country Pavilions at Pressa

Many countries built their own special buildings, called pavilions, at Pressa. These pavilions showed off their unique contributions to the world of press and printing.

Soviet Pavilion: A Modern Design

El Lissitsky 1928 foldout
El Lissitzky's cool brochure for the Soviet pavilion.

The Soviet pavilion was designed by a famous artist named El Lissitzky. His work was highly praised by many people. He got help from Aleksandr Naumov, Sergei Senkin, and Gustav Klutsis.

Czechoslovak Pavilion: Creative Ideas

The Czechoslovak pavilion was created by Ladislav Sutnar. He worked with Augustin Tschinkel to make their pavilion special. They showed new and creative ideas in printing and design.

Company Buildings and Displays

Besides countries, many companies also built their own displays. These buildings highlighted their products and innovations.

HAG-Turm: A Coffee Factory Tower

Pressa-Ausstellung 1928 Immakulata-Kapelle, D. Böhm. by Hugo Schmölz
A building designed by Dominikus Böhm at the exhibition.

One of the most interesting buildings was the HAG-Turm. This was a tall, 42-meter tower built for a coffee company called Café HAG. It was built very quickly, in just 70 days!

The architect for the HAG-Turm was Bernhard Hoetger. He had worked before for Ludwig Roselius, who started Café HAG. The tower had ten floors. Inside, it was a working factory! It showed how coffee was made.

On the front of the tower, there were 37 flags. These flags showed that Café HAG sold its coffee all over the world. The company also shared facts and history about coffee. They especially highlighted their special way of making decaffeinated coffee. Experts were there to explain how caffeine can affect health.

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