Red Rock (drink) facts for kids
| Type | Carbonated soft drink |
|---|---|
| Distributor | Clayton Distributing Company |
| Country of origin | Atlanta, Georgia |
| Introduced | 1885 |
| Color | Golden Dark brown |
| Variants | Golden Ginger Ale, Diet Golden Ginger Ale, Premium Root Beer, Premium Cola, Premium Grape, Premium Peach and Premium Orange |
| Related products | Red Rock Company |
| Website | https://www.drinkredrock.com |
Red Rock is a brand of popular fizzy drinks! It includes different flavors like golden ginger ale, diet golden ginger ale, cola, root beer, grape, orange, and peach. For a long time, the Red Rock Company was one of the oldest companies in the United States that made carbonated drinks.
Contents
The Story of Red Rock
How Red Rock Started
The Red Rock Company began in 1885. It was founded by two people, Lee Hagan and G. T. Dodd, in Atlanta, Georgia. Mr. Dodd first created ginger ale as the company's very first drink. This ginger ale quickly became very popular in the Southern United States.
Growing Popularity
By 1938, Red Rock was a big name in the world of fizzy drinks. They had a large network of 200 bottlers who helped distribute their 12-ounce bottles. This meant their drinks could reach many people.
In 1939, Red Rock became even more famous. They got an endorsement from the legendary baseball player, Babe Ruth. An endorsement means a famous person says they like a product, which helps more people want to buy it. Posters with Babe Ruth promoting Red Rock Cola were printed that year.
Challenges and Decline
By 1947, Red Rock drinks were bottled in 45 out of the 48 states in the U.S. This shows how widespread their popularity was! However, by 1958, the company started to face difficulties. The price of sugar, a key ingredient in their drinks, went up a lot. This made it harder for Red Rock to keep selling their products successfully.
Red Rock Today
Where Did Red Rock Go?
After the 1950s, the Red Rock Company seemed to disappear. It's not exactly known when the original company stopped operating. However, one part of the company kept making the drinks in the Dominican Republic. Today, the drinks are still distributed there by a company called Cervecería Nacional Dominicana.
The Return of Red Rock
Good news! The original recipes for Red Rock's fizzy drinks still exist. The rights to Red Rock are now owned by the Clayton Distributing Company in Atlanta, Georgia.
Today, Red Rock drinks are becoming popular again! You can find them in many stores across the southeastern United States. These stores include big grocery chains like Publix, Kroger, Walmart, Ingles, Winn Dixie, Food Depot, Food Lion, and Wayfield Foods. The drinks are made by Sensient Technologies and bottled by Tri-City Beverage.
