Rustlers (convenience food) facts for kids
.jpg)
Rustlers is a brand of quick and easy hamburgers and hot sandwiches. They are made by Kepak, a company based in Dublin, Ireland. Each Rustlers meal comes with its own special sauce. Some meals also include a slice of processed cheese or bacon. These foods are designed to be heated up very quickly.
How Rustlers Are Marketed
The main idea behind Rustlers' advertising is how fast you can cook them. They are made to be heated quickly using a microwave oven. This makes them a good choice for a speedy meal. The brand's ads often show how easy and convenient these meals are for people who need food fast.
Rustlers Products
Rustlers makes several different kinds of ready-to-heat meals. These include classic cheeseburgers and chicken burgers. They also offer other types of hot sandwiches, like submarine sandwiches and panini.
Fire Safety Campaign
In 2007, Rustlers joined a campaign called "Eat Late Eat Safe." This campaign was started by fire services in the United Kingdom. Its goal is to teach people about the dangers of cooking when they are not fully alert. This message was especially aimed at university students.
Rustlers meals are a good fit for this campaign because they use microwave ovens. Microwaves are generally safer for cooking than traditional ovens or stovetops, which are more likely to cause fires. Rustlers helped the campaign by linking to its website from their own. They also gave out free food samples and discount coupons during a tour of UK universities. Safety leaflets from the campaign were handed out with these samples and coupons.
