Ryan's World facts for kids
Quick facts for kidsRyan's World
October 6, 2011
|Years active||March 2015 – present|
(February 18, 2021)
|Total views||45 billion
(February 7, 2021)
|Catchphrase(s)||"Welcome to Ryan ToysReview!"
"Welcome to Ryan's World!"
"Make sure to stay happy and rise up!" (Ryan)
Ryan's World (formerly Ryan ToysReview) is a children's YouTube channel featuring Ryan Kaji, along with his mother (Loann Kaji), father (Shion Kaji), and twin sisters (Emma and Kate).
The channel usually releases a new video every day. One of the channel's videos, titled as Huge Eggs Surprise Toys Challenge has over 2.0 billion views as of November 2020, making it one of the 60 most-viewed videos on YouTube. As of November 2020, the channel has over 28 million subscribers, and its videos have garnered over 45 billion views. The channel is one of the Top 100 most-subscribed YouTube channels in the United States.
The Verge has described the channel as "a mash-up of personal vlog and 'unboxing' video, a blend of innocent childhood antics and relentless, often overwhelming consumerism." According to Forbes, Kaji earned $11 million between 2016 and 2017 and was the eighth highest-paid YouTuber; and in 2018 and 2019, was listed as the highest-paid YouTuber, earning $22 million and $26 million respectively from his videos and product line.
Kaji began making YouTube videos in March 2015 after watching other toy review channels and asking his mother, "How come I’m not on YouTube when all the other kids are?" Kaji's mother decided to quit her job as a high school chemistry teacher to work on the YouTube channel full-time.
Before going live on YouTube, the family replaced their real-life surname (Guan) with the on-screen surname Kaji.
In 2017, Kaji's parents signed a deal with PocketWatch, a startup children's media company that was founded in 2016 by Chris Williams and Albie Hecht. PocketWatch does the marketing and merchandise for Ryan's YouTube channels. In 2018, Ryan ToysReview, in cooperation with PocketWatch and WildWorks, created an app called Tag with Ryan, an endless runner game targeted towards children, for iOS and Android. In 2019, Ryan ToysReview and PocketWatch produced a 20-episode television series for preschoolers titled Ryan's Mystery Playdate. On November 1, 2019, Outright Games released a video game titled Race with Ryan, a racing game featuring Kaji and characters from the Ryan's World brand, for PlayStation 4, Xbox One, Nintendo Switch and Microsoft Windows.
The channel announced that they will premiere a hybrid live-action and animated series titled Super Spy Ryan on November 27, 2020 at Amazon Kids+. On December 4, 2020, it was announced that Ryan's World would be launching an official game on the gaming platform Roblox.
Kaji has influenced the toy industry; his toy reviews, especially those which get millions of views, will sometimes affect the toy's sales. Chris Williams of PocketWatch compared Kaji to Nickelodeon's SpongeBob SquarePants.
At the Toy Fair 2018 in New York City, Kaji announced a line of toys, branded as Ryan's World, in cooperation with PocketWatch and Bonkers Toys. The toys were first released exclusively at Walmart on August 6, 2018.
The Ryan's World channel has been listed in 2018 and 2019 as the highest-earning YouTube channel by Forbes.
The channel's description mentions that most of the toys reviewed are later donated to charity. His mother told Tubefilter that "Ryan doesn't keep all the toys he gets — we give a lot of them away to friends and family, and also a lot of them away to charity."
Ryan's World Facts for Kids. Kiddle Encyclopedia.