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Roblox
The Roblox logo
Logo used since 2022
Developer(s) Roblox Corporation
Publisher(s) Roblox Corporation
Director(s) David Baszucki,
Erik Cassel
Platform(s) Windows, macOS, iOS, Android, Xbox One, Meta Quest 2, Meta Quest Pro, PlayStation 4
Release date(s)
  • Windows
  • September 1, 2006
  • iOS
  • December 11, 2012
  • Android
  • July 16, 2014
  • Xbox One
  • November 20, 2015
  • Meta Quest 2, Meta Quest Pro
  • September 2023
  • PlayStation 4
  • October 10, 2023
Genre(s) Game creation system, massively multiplayer online
Mode(s) Single-player, multi-player

Roblox is an online game platform and game creation system developed by Roblox Corporation that allows users to program games and play games created by other users. Created by David Baszucki and Erik Cassel in 2004 and released in 2006, the platform hosts user-created games of multiple genres coded in the programming language Lua. For most of Roblox's history, it was relatively small, both as a platform and as a company. Roblox began to grow rapidly in the second half of the 2010s, and this growth has been accelerated by the COVID-19 pandemic.

Roblox is free to play, with in-game purchases available through a virtual currency called Robux. As of August 2020, Roblox had over 164 million monthly active users, including more than half of all American children under 16. Although Roblox has received generally positive reviews from critics, it has faced criticism for its moderation, microtransactions, and allegations of exploitative practices toward children.

Overview

Roblox Studio

Roblox Studio logo - 2022
The Roblox Studio logo

Roblox allows players to create their own games using its proprietary engine, Roblox Studio, which can then be played by other users. Games (called "experiences" by the corporation) are made with a derivative of the language Lua named Luau. Users are able to create purchasable content through one-time purchases, known as "game passes", as well as microtransactions which can be purchased more than once, known as "developer products" or "products". The majority of games produced using Roblox Studio are developed by minors, and a total of 20 million games a year are produced using it.

Items and currency

Robux 2019 Logo gold
Logo of the virtual currency "Robux"

Roblox allows players to buy, sell, and create virtual items which can be used to decorate their virtual character that serves as their avatar on the platform. Only Roblox administrators can sell accessories, body parts, gear, and packages under the official Roblox user account; virtual hats and accessories can also be published by a select few users with past experience working with Roblox Corporation. Several individuals design items as a full-time job, with the highest-earning creators making over $100,000 a year off item sales. Items with a limited edition status can only be traded between or sold by users with a Roblox Premium membership. These limited items have a Recent Average Price (RAP), with the value of the item fluctuating based off its demand. Selling these items for real-world money is against the Roblox terms of service, but this does not stop people from doing so through black market sites and communities, in which these items are often exchanged for payment methods such as cryptocurrency or sometimes PayPal. Previously, Roblox would release these limited items themselves until in April 2023 when they introduced the "UGC Limiteds" feature, allowing for a select group of creators on the platform to design and sell user-generated limited items. These UGC limiteds cannot be traded but, however, can be resold after a 30-day holding period.

Robux allows players to buy various items, and are obtained by purchase with real currency, from a recurring stipend given to members with a Premium membership, and from other players by producing and selling virtual content in Roblox. Prior to 2016, Roblox had another currency, Tix (short for "Tickets"), that was discontinued in April of that year. Robux acquired through the sale of user-generated content can be exchanged into real-world currency through the website's Developer Exchange system.

Roblox scams

There are a sizable amount of scams relating to Roblox, largely revolving around automated messages promoting scam websites, scam games designed to appear to give out free Robux, and invalid Robux codes. In the Roblox community, there are people known as "beamers" who compromise Roblox accounts to steal and sell their items on black markets. They employ various techniques, such as creating phishing websites or ploys to acquire a victim's login token. Once they gain access to the victim's account, these "beamers" steal and subsequently sell valuable limited items owned by the victims for real-world currency or cryptocurrency through marketplace sites or Discord chatrooms. The slang term "beaming" is commonly used to describe this entire process, along with the victim having been "beamed". Roblox does offer hacking victims a "rollback" for their items, although this is only offered once per account.

Events

Roblox occasionally hosts real-life and virtual events. They have in the past hosted events such as BloxCon, which was a convention for ordinary players on the platform. Roblox operates annual Easter egg hunts and also hosts an annual event called the "Bloxy Awards", an awards ceremony that also functions as a fundraiser. The 2020 edition of the Bloxy Awards, held virtually on the platform, drew 600,000 viewers. Roblox Corporation annually hosts the Roblox Developers Conference, a three-day invite-only event in San Francisco where top content creators on the site learn of upcoming changes to the platform. The company has also hosted similar events in London and Amsterdam.

Roblox occasionally engages in events to promote films, such as ones held to promote Wonder Woman 1984 and Aquaman. In 2020, Roblox hosted its first virtual concert, which was compared by Rolling Stone to that of American rapper Travis Scott's virtual concert in Fortnite, during which American rapper Lil Nas X debuted his song "Holiday" to an audience of Roblox players. In 2021, Swedish singer Zara Larsson performed songs at a virtual party to celebrate her the reissuing of her album Poster Girl. On September 17, 2021, a virtual concert by the American band Twenty One Pilots took place. In October 2021, Roblox partnered with Chipotle Mexican Grill to give $1 million of burritos away to the first 30,000 people every day as a part of Chipotle's Halloween Boorito promotion.

History and development

Evolution of past Roblox logos. Clockwise from upper left: The first Roblox logo, designed in 2004, (2004–05), (2005–06), (2006–17), (2017–18), (2018–22).

The beta version of Roblox was created by co-founders David Baszucki and Erik Cassel in 2004 under the name DynaBlocks. Baszucki started testing the first demos that year. In 2005, the company changed its name to Roblox, and it officially launched on September 1, 2006. In March 2007, Roblox became compliant with COPPA, with the addition of safe chat, a change that limited the communication ability of users under the age of 13 by restricting them to selecting predefined messages from a menu. In August, Roblox applied server improvements and released a premium membership service named "Builders Club". This paid membership feature was rebranded as Roblox Premium in September 2019.

In December 2011, Roblox held its first Hack Week, an annual event where Roblox developers work on outside-the-box ideas for new developments to present to the company. On December 11, 2012, an iOS version of Roblox was released, and on July 16, 2014, an Android version was released. On October 1, 2013, Roblox released its Developer Exchange program, allowing developers to exchange Robux earned from their games into real-world currencies.

On May 31, 2015, a feature called 'Smooth Terrain' was added, increasing the graphical fidelity of the terrain and changing the physics engine from a block-oriented style to a smoother and more realistic one. On November 20, Roblox was launched on Xbox One, with an initial selection of 15 games chosen by Roblox staff. New Roblox games for the Xbox One have to go through an approval process and are subject to the Entertainment Software Ratings Board standards.

In April 2016, Roblox launched Roblox VR for Oculus Rift. At the time of release, more than ten million games were available in 3D. Around the same time period, the safe chat feature was removed and replaced by a system based on a whitelist with a set of acceptable words for users under 13 years old and a set of blacklisted words for other users. In June, the company launched a version compatible with Windows 10. While the game platform has had a presence on the PC since 2004, when its web version was created, this was the first time it was upgraded with a standalone launcher built for Windows.

Throughout 2017, Roblox engaged in a number of updates to its server technology, as the technology they were operating on until that point was out of date and led to frequent outages. Also in 2017, Roblox closed its official forums. In November 2018, the ability for a player to play as a "guest", without an account, which had been progressively restricted over the previous two years, was removed entirely. In July 2020, Roblox announced the creation of "Party Place", which functions as an online hangout. The feature was created using new technology that had been used during the 2020 Bloxy Awards and was designed in response to the COVID-19 pandemic. Roblox was granted permission to release in China on December 3, 2020. In October 2021, Roblox experienced its longest downtime to date, with services being unavailable for three days.

In December 2021, Roblox shut down its Chinese servers, stating that they were attempting to create "another version" of the app that allowed Chinese players to access the platform. In July 2022, an archive of internal documents related to the platform's activities in China were leaked by an unidentified hacker. This document revealed that the Roblox Corporation had planned to roll out a variety of changes to the platform in order to comply with Chinese internet censorship laws, and that prior to shutting their operations in China they had been concerned that Tencent would hack the platform and attempt to set up a competitor.

In September 2022, Roblox Corporation announced that it planned to add an age rating system. The company stated that it was wanting to increase the platform's appeal to a young adult audience of users 17–24, which it stated was the fastest-growing demographic on Roblox. On June 20, 2023, Roblox started allowing games rated as only for players 17 years and over.

On July 27, 2023, Roblox was released as a public beta for the Meta Quest 2 and Meta Quest Pro. The beta was downloaded over one million times within five days.

In September 2023, it was announced that Roblox would be made available on the PlayStation the following month, with the Meta Quest versions being made publicly available later in September. They also acquired the Helsinki-headquartered AI start-up specializing in voice chat moderation technology, Speechly for an undisclosed amount.

Community and culture

Activism

Users of Roblox have been noted for their efforts against racism, with numerous regular users and co-founder Baszucki having declared their support for the George Floyd protests and Black Lives Matter. In August 2019, an investigation by NBC News revealed over 100 accounts linked to far-right and neo-Nazi groups. After being contacted about the accounts by NBC, Roblox moderators removed them.

Effects of the COVID-19 pandemic

The COVID-19 pandemic has affected Roblox in numerous ways. Due to quarantines imposed by the pandemic limiting social interaction, Roblox is being used as a way for children to communicate with each other. One of the most noted ways that this method of communication is being carried out is the phenomenon of birthday parties being held on the platform. COVID-19 has caused a substantial increase in both the platform's revenue and the number of players on it, in line with similar effects experienced by the majority of the gaming industry, as players forced to remain indoors due to COVID-19 lockdowns spent more time playing video games.

The Roblox platform has also been used to stage virtual religious processions in lieu of in-person ceremonies due to quarantine restrictions, such as a server by devotees of the Black Nazarene in Quiapo, Manila where models based on the icon of the Black Nazarene and other icons were made. Similar virtual processions and religious ceremonies have also been staged by various Roman Catholic parishes in the Philippines and other countries by religious youth organizations.

"Oof" sound effect

From its release until November 2020, Roblox's sound effect for when a character dies was a sound commonly transcribed and titled as "oof", which became a substantial part of the platform's reputation due to its status as a meme. The sound was originally produced by Joey Kuras for the studio of video game composer Tommy Tallarico for the video game Messiah produced in 2000. This caused the two to enter a copyright dispute, which ended in 2022 when Roblox pulled the sound from their platform and replaced it with a new one.

Toy lines

In January 2017, toy fabricator Jazwares partnered with Roblox Corporation to produce toy minifigures based on user-generated content created by developers on the platform. The minifigures have limbs and joints similar to that of Lego minifigures, though they are about twice the size. The minifigures have limbs and accessories that are interchangeable. The sets included a code that was used to redeem virtual items, as well as blind boxes that contained random minifigures. In 2019, Jazwares released a new line of toys, branded as the "Roblox Desktop" series. On April 13, 2021, Roblox partnered with Hasbro to release Roblox-themed Nerf blasters and a Roblox-themed Monopoly edition.

See also

Kids robot.svg In Spanish: Roblox para niños

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