Shona Joy Thatcher facts for kids

Shona Joy Thatcher is a famous Australian fashion designer. She created her own clothing brand called "Shona Joy."

Shona Joy's Early Life

Shona Joy was born in Melbourne, Australia. As a child, she loved watching her mom get ready for parties. She also enjoyed helping her choose what to wear. Young Shona Joy loved to find cool clothes in vintage stores. She also looked for special items at markets.

Shona Joy studied textile design at university. After that, she worked as a design assistant. She helped create clothes for Australian brands like "Charlie Brown" and "Marcs."

Shona Joy's Fashion Career

In 2000, Shona Joy started selling her own designs. She hand-painted them herself! She sold her unique clothes at markets in London, like Spitalfields and Portobello. Then, she brought her designs to famous Australian markets. These included Bondi Beach and Paddington Markets.

Soon, Shona Joy designed a small collection of hand-painted t-shirts. A famous model, Christy Turlington, loved them so much she bought one in every color! After this big success, the first "Shona Joy" collection was sold in David Jones stores. David Jones is a very well-known department store.

At first, the Shona Joy team was just two people. They made clothes from soft silks and cotton. Their designs had easy, flowy shapes and special prints. Shona Joy realized her fashion career could be very successful. This was after her first collection sold almost all its items in just one week at David Jones.

Today, the Shona Joy brand is still based in Sydney, Australia. Shona Joy Thatcher leads the company. She loves designing clothes for "real women." The brand has grown a lot. Now, they create five new clothing collections every year. You can find Shona Joy clothes in top stores around the world. These include David Jones, Harrods, Revolve, and Bloomingdales. The Shona Joy brand is also very popular for bridesmaid dresses. They focus on beautiful evening wear.

In 2021, Shona Joy showed her new collection at Australian Fashion Week. This was a special online event. It featured amazing pictures taken on the beaches of Green Island in Manyana, New South Wales. This is close to where Shona Joy lives.

Shona Joy's Personal Life

Shona Joy Thatcher is married and has two sons.