Swizzels facts for kids
Logo of Swizzels Matlow
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The Swizzels Matlow factory in New Mills, England
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| Private limited company | |
| Industry | confectionery |
| Founded | 1928 in London, England |
| Founders | Maurice and Alfred Matlow |
| Products | Love Hearts, Parma Violets, Rainbow Drops, Double Dip |
| Revenue |  £78,611,000 (2019) |
 £10,088,000 (2019) |
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| Total assets | £59,170,000 (2019) |
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Number of employees
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654 (2019) |
Swizzels Matlow Limited, often called Swizzels, is a company that makes sweets. Their main factory is in New Mills, Derbyshire, England.
Some of their most famous sweets are Love Hearts, Parma Violets, and Drumstick lollies.
Contents
History of Swizzels
How Swizzels Started
The story of Swizzels began in the early 1920s. Two brothers, Maurice and Alfred Matlow, started selling jelly sweets from a market stall in Hackney, London.
In 1928, they built a small factory in east London. They called their business Matlow Brothers. They made jellies and chewy sweets.
In 1933, the Matlow brothers joined with another factory owner, David Dee. He was good at making fizzy tablet sweets. The company officially became Swizzels Matlow Ltd in 1975.
Moving to New Mills
In 1940, during the Blitz (a time when London was bombed during World War II), the company had to move. They moved their business north to a factory in New Mills, Derbyshire. This is where the factory is still located today.
After the move, they created some of their most popular sweets:
- Parma Violets were first made in 1946.
- Love Hearts came out in 1954.
- Drumstick lollies were introduced in 1957.
Swizzels Today
Swizzels Matlow is a big company. In 2010-2011, they made about £47 million. They employ around 600 people.
Swizzels sends about 20% of its sweets to over 20 countries, mostly in Europe. Their busiest time for selling sweets is around Halloween.
Swizzels Products
Refreshers Sweets
Refreshers are very popular Swizzels sweets. They are flat, chewy sweets with a fizzy sherbet center. You can find them in lemon and strawberry flavors. They are officially called New Refreshers. This helps avoid confusion with another company's Refreshers sweets.
Fizzers Sweets
Fizzers are small, round tablet candies. They fizz and dissolve when you put them in your mouth or in a drink. They are similar to a candy called Smarties in America. Swizzels Matlow also makes bigger versions called Giant Fizzers.
Parma Violets Sweets
Parma Violets are disc-shaped sweets. They are like Fizzers but are all lilac in color. They have a unique, flowery taste and do not fizz. Swizzels Matlow also makes Giant Parma Violets.
Drumstick Sweets
The Drumstick sweet is a chewy lolly. It is about 5 cm long and has two flavors: milk and raspberry. Over the years, many special flavors have been made, like lime and orange. Drumsticks are now suitable for vegans.
In 2012, Swizzels Matlow launched "Drumstick Squashies." These are soft, foam-like chewy sweets that taste just like the original Drumstick lolly. Other flavors, like bubblegum, have also been released.
In 2020, Swizzels made a Drumstick Chocolate Bar. It has milk chocolate with a raspberry and milk flavored filling. It also has small pieces of freeze-dried raspberry. This chocolate bar is suitable for vegetarians.
Other Popular Sweets
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Swizzels makes many other fun sweets, including:
- Banana Skids
- Climpies
- Double Lollies
- Fruity Pops
- Fun Gums
- Mr Chews
- Rainbow Dust
- Rainbow Drops
- Love Hearts
- Double Dip
- Tango Orange Flavour Chew Bar
- Stinger Tutti-Fruiti Flavour Chew Bar
- Crystal Fruits
