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Tchibo GmbH
Private GmbH
Founded 1949; 76 years ago (1949)
Founder Max Herz
Carl Tchilinghiryan
Headquarters ,
Germany
Number of locations
700 shops (Germany)
300 (rest of world)
Area served
Austria
Czech Republic
Hungary
Malta
Netherlands
Poland
Slovakia
Switzerland
Liechtenstein
Turkey
UAE
Key people
Werner Weber (CEO)
Ingeburg Herz, Michael Herz, Wolfgang Herz (co-owners)
Revenue
  • Decrease €3.222 billion (2017)
  • Decrease€3.308 billion (2016)
  • Decrease €3.362 billion (2015)
Number of employees
12,500
Parent Maxingvest AG

Tchibo is a well-known German company. It sells coffee and also has many cafés. What makes Tchibo special is that it offers a new collection of non-coffee items every week. These items can be anything from clothes and furniture to electronics and things for your home.

In Germany, Tchibo's famous saying is "Every week a new world." The company has even started selling services. You can find travel deals, insurance, and even mobile phone plans through Tchibo.

Tchibo has over 1,000 stores, making it one of Germany's biggest retail chains. Its main office is in Hamburg, Germany. Tchibo coffee is sold in supermarkets and smaller shops around the world. You can find it in many countries, including the United States, Canada, the United Kingdom, and Switzerland. You can also buy Tchibo products online.

Tchibo's Story

How Tchibo Started

Tchiboladen
A Tchibo shop in Darmstadt

Tchibo was started in 1949 in Hamburg, Germany. The founders were Max Herz and Carl Tchilinghiryan. The company's main office is still in Hamburg today. The name "Tchibo" comes from "Tchiling" (from Carl Tchilinghiryan's name) and the German word "Bohnen," which means coffee beans.

When it first started, Tchibo focused on selling fresh coffee beans by mail. They roasted their own coffee beans in their facility in Hamburg.

Growing Bigger

Over the years, Tchibo grew a lot. In 1997, Tchibo bought another coffee company called Eduscho. This made Tchibo the top coffee seller in Germany.

In the 1990s, Tchibo began to open stores outside of Germany. Today, you can find Tchibo shops in many European countries. These include Switzerland, Austria, Poland, and Turkey. Tchibo also sells its coffee and coffee makers online in the United States.

Tchibo also owns the rights to the "Davidoff café" brand. They have started selling this coffee brand in the US as well.

Changes and Challenges

Tchibo Caffisimo
A Tchibo Cafissimo coffeemaker

In 2007, Tchibo planned some changes to help the company grow. In the United Kingdom, Tchibo decided to close many of its stores. They also changed how their main office worked there.

By 2009, Tchibo decided to leave the UK market completely. All their stores in the UK closed by the end of October 2009. Their UK online store also closed in 2010. However, a new Tchibo online shop for the UK was launched in 2016. In 2016, Tchibo also bought a coffee roasting company in Scotland called Matthew Algie.

Who Owns Tchibo?

Tchibo is owned by a company called Maxingvest AG. This company is fully owned by three members of the Herz family. They are Ingeburg Herz and her two sons, Michael Herz and Wolfgang Herz.

In 2002, Tchibo had 850 stores. They also had 22,000 "Frische-Depots" in bakeries and supermarkets. These are special shelves where Tchibo sells packaged coffee and other items. These items can include clothes, accessories, and things for sports or your home.

See also

  • List of coffeehouse chains
  • Tele-Fever
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