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The Montage Reno
The Montage logo.jpg
MontagePano.jpg
Former names Sahara Reno (1978–81)
Reno Hilton (1981–92)
Flamingo Hilton Reno (1992–2000)
Flamingo Reno (2000–01)
Golden Phoenix Reno (2002–05)
General information
Type Residential
Address 255 North Sierra Street
Town or city Reno, Nevada
Country United States
Opened 1978; 47 years ago (1978)
Renovated 2006–08
Owner ST Residential LLC
Design and construction
Architect David Jacobson Associates (1978)
Architecture firm Antunovich Associates
Garofalo Architects (renovation)
Main contractor Del E. Webb Corporation (1978)

The Montage Reno is a tall building in Reno, Nevada. It is now a place where people live in apartments called condominiums. Before this, from 1978 to 2005, it was a hotel and casino. It had many different names over the years, like Sahara Reno, Reno Hilton, Flamingo Hilton Reno, Flamingo Reno, and Golden Phoenix Reno.

The building was changed into apartments between 2006 and 2008. It used to be connected to the Fitzgeralds Reno by a special bridge in the sky. Today, a company called ST Residential LLC owns and manages it.

Building's Past: A Look at Its History

Early Days as Sahara Reno (1978–1981)

ENTERTAINMENT ROUND-THE-CLOCK IS A RENO ATTRACTION - NARA - 553119
The Primadonna in May 1973

The main hotel and casino building on North Sierra Street first opened in 1978. It was called the Sahara Reno. The Del E. Webb Corporation owned it. This company also owned the Sahara resort in Las Vegas. David Jacobson Associates designed the Sahara Reno. The Del E. Webb Corporation built it.

Before the Sahara Reno, there was a separate casino building on Virginia Street. It was called the Primadonna and operated from 1955 to 1978. Then, it became part of the Sahara. The Virginia Street building later reopened as Siri's Casino in 2014.

Changes to Hilton and Flamingo (1981–2001)

Reno Hilton logo
Reno Hilton logo

In 1981, the Sahara Reno changed its name to the Reno Hilton. It was updated in 1992 and became the Flamingo Hilton Reno.

The Flamingo Reno logo
Flamingo Reno logo

By 2000, the Hilton company decided not to use the Flamingo name anymore. So, the Flamingo Hilton Reno simply became the Flamingo Reno. This name was like the original Flamingo brand from the 1940s in Las Vegas.

The hotel-casino had 602 rooms and made money for a while. However, its owner, Park Place Entertainment, decided it was not making enough profit. The gaming market was changing, so they closed the property on October 21, 2001. Soon after closing, Vista Hospitality LLC bought the building. They promised to fix it up and open it again.

Golden Phoenix Reno (2002–2005)

Golden Phoenix Reno
Former Golden Phoenix Reno

The new name, Golden Phoenix Reno, was announced in early 2002. The hotel part of the building reopened on April 2, 2002. It had 604 rooms, a Benihana steakhouse, a coffee shop, and a nightclub. The casino area opened in the summer of 2003. The movie The Cooler was filmed there before the casino's grand opening.

A real estate developer from Chicago named Fernando Leal wanted to buy the hotel-casino. He won his bid to buy it. Leal then shared his plans to turn the hotel-casino into "The Montage." This project would cost $170 million. They would strip the hotel down to its concrete frame and rebuild it as condominiums.

Leal closed the Golden Phoenix on December 6, 2005. His teams started taking apart the hotel building in the spring of 2006.

The Montage Reno Today (2008–Present)

Condos in Reno
Building during condo conversion, July 2006

The Montage Reno was finished in April 2008. Fernando Leal first imagined The Montage Reno as a busy apartment resort. He even had plans for a Ruth's Chris Steakhouse and another restaurant. But these plans did not work out. Because of this, Leal gave the finished project back to its lender in December 2008 to avoid financial problems.

Now, The Montage is owned by ST Residential. This company is part of Starwood Assets and Holdings, a global company based in Chicago. The building is still promoted as a condominium resort. It offers special features for its residents, like a doorman available 24 hours a day. It also has a pool deck like a resort, a lounge for owners, and high-quality finishes inside the apartments.

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