Tomima Edmark facts for kids
Quick facts for kids
Tomima Edmark
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| Born |
Tomima L. Edmark
1957 (age 67–68) Seattle, Washington, US
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| Alma mater | Stephens College The University of Texas at Austin |
| Occupation | Author and founder of HerRoom and HisRoom |
| Parent(s) | Karl W. Edmark and Mary Middlestate Miller |
Tomima Edmark (born in 1957) is an American business person, author, and inventor. She is famous for creating popular hair tools like the TopsyTail, Halo Hat, and Bowrette. Tomima also started the online stores HerRoom and HisRoom, which sell clothes for women and men. These businesses are based in Dallas, Texas.
Contents
Tomima's Education Journey
Tomima Edmark studied at Stephens College in Columbia, Missouri. She earned two degrees there in 1979. Later, she went to The University of Texas at Austin. In 1983, she finished her Master of Business Administration (MBA) degree. This degree helped her learn a lot about how to run a business.
Her Career and Inventions
After finishing her MBA in 1984, Tomima Edmark started working at IBM. She was a marketing executive in Dallas. This means she helped promote and sell IBM's products. She worked there until 1992.
Inventing the TopsyTail
In 1989, Tomima came up with an idea for a new hair tool called the TopsyTail. She applied for a patent for it. A patent is like a special permission that protects an invention. She received the patent in April 1991. After that, she started her own company, TopsyTail Corp., to sell her invention. The TopsyTail became very popular and earned over $150 million! It helped people create many easy and quick hairstyles.
More Hair Inventions
In 1994, Tomima introduced another hair accessory called the Bowrette. This was a hair clip inspired by the TopsyTail. It helped turn ribbons and scarves into pretty hair decorations.
Starting Online Stores
In 1998, Tomima Edmark started a new online shopping company called The Andra Group. She launched HerRoom on March 3, 2000. This website was created to help women buy bras and other undergarments online. Tomima heard from her friends that they didn't like trying on these items in department stores. So, she wanted to make it easier for women to find the right fit from home. Two years later, she launched HisRoom.com, which sells men's underwear.
Business Innovation
Tomima continued to innovate in her online businesses. In 2011, she received another special patent. This patent was for a new way of showing products online. It allowed customers to see items from the front, back, and sides. This helped people make better choices when shopping online.
Featured in Media
Tomima Edmark's success has been noticed by many. She has appeared on popular TV shows like Good Morning America, Dateline NBC, 20/20, and The Oprah Winfrey Show. She has also been featured in important business magazines and newspapers, such as Forbes Magazine and The Wall Street Journal.
Books by Tomima Edmark
Tomima Edmark is also an author. She has written several books, often focusing on relationships and creative ideas. Here are some of her books:
- Edmark, Tomima (1991). Kissing : everything you ever wanted to know. This book shares interesting facts about kissing.
- Edmark, Tomima (1993). 365 ways to kiss your love : a daily guide to creative kissing. This guide offers a new idea for every day of the year.
- Edmark, Tomima (1994). The TopsyTail book : the guide to dozens of easy-to-do, quick and fabulous hairstyles. This book teaches you how to create many different hairstyles using the TopsyTail.
- Edmark, Tomima (1995). Cigar chic : a woman's perspective.
- Edmark, Tomima (1995). 365 ways to date your love : a daily guide to creative romance. This book gives ideas for romantic activities for each day.
- Edmark, Tomima (1996). The kissing book : everything you need to know. This is another book about kissing.
- Edmark, Tomima (1996). 365 romantic gifts for your love : a daily guide to creative giving. This guide provides ideas for romantic gifts.
- Edmark, Tomima (2001). It's a girl thing : more than 300 qualities, quirks, & quibbles that uniquely define women. This book explores traits that are unique to women.
- Edmark, Tomima (2001). It's a guy thing : more than 300 tics, traits, and tendencies that uniquely define men. This book looks at characteristics that are unique to men.
