Tyrrells (crisps) facts for kids
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| Product type | Snack foods |
|---|---|
| Owner | KP Snacks |
| Country | United Kingdom |
| Introduced | 2002 |
| Previous owners |
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| Website | |
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Tyrrells is a British company known for making tasty potato crisps. It is owned by a company called KP Snacks. Tyrrells crisps are popular for their unique flavors and how they are made.
Contents
How Tyrrells Started
Tyrrells was created in 2002 by a farmer named William Chase. He started the company on his farm in Leominster, Herefordshire, in the United Kingdom.
From Farm to Famous Crisps
In just a few years, Tyrrells crisps became very popular. They started selling them not only in the UK but also in Europe and the United States. Tyrrells has won many awards for how good their crisps taste.
In 2008, William Chase sold most of his share in Tyrrells to a company called Langholm Capital. William Chase had some disagreements with large supermarkets like Tesco about selling his potatoes. He felt these big stores made it hard for local farmers.
After Langholm Capital took over, they began selling Tyrrells crisps in bigger supermarkets, including Tesco. They also started getting potatoes from other places. William Chase then used the money from the sale to start a new business. He began making Chase Vodka using potatoes from his own farm.
New Owners, New Paths
In 2013, Tyrrells was sold again for a large sum of money. This time, Investcorp, a company from Bahrain, bought it. Investcorp often invests in luxury brands.
In 2015, Tyrrells grew even bigger. They bought a snack company in Melbourne, Australia. Now, Tyrrells makes its products in Australia for people there to enjoy.
Growing Around the World
In 2016, a US company called Amplify Snacks bought Tyrrells. Amplify Snacks makes Skinny Pop popcorn. Even though it was bought by a US company, Tyrrells kept its main office in Herefordshire, UK.
The chief executive of Tyrrells, David Milner, said it was amazing for a small UK farm business to become part of a big US company. This helped Tyrrells become a global brand. Later, Amplify Snacks was bought by The Hershey Company, which is famous for chocolate.
Finally, in May 2018, KP Snacks bought Tyrrells. KP Snacks is the current owner of the brand.
What Tyrrells Makes
Tyrrells makes many different kinds of snacks. This includes various types of potato crisps, vegetable crisps, popcorn, and even tortillas. They have a wide range of flavors for their potato and vegetable crisps.
The Look of Tyrrells
In 2010, a design agency called Big Fish Design helped create the unique look of Tyrrells. They made the brand feel very "English" and traditional. This special design helps Tyrrells stand out on the shelves.
