Wally Olins facts for kids
Quick facts for kids
Wally Olins
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| Born |
Wallace Olins
19 December 1930 London, England
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| Died | 14 April 2014 (aged 83) |
| Education | Highgate School |
| Alma mater | St Peter's College, Oxford |
| Occupation | Branding consultant |
| Spouse(s) |
Renate Steinart
(m. 1957; div. 1989)Dornie Watts
(m. 1990) |
Wally Olins (born December 19, 1930 – died April 14, 2014) was a very important British expert in something called branding. Think of branding as how a company, product, or even a country shows itself to the world. It's like their personality and what makes them special.
Wally helped many big companies around the world, like Renault and Volkswagen, figure out their brand. He also helped countries and cities, such as London and Poland, create their own unique image. He even started two famous companies, Wolff Olins and Saffron Brand Consultants, which are still helping businesses today.
Contents
Wally Olins' Early Life and Education
Wally Olins went to Highgate School in north London. After school, he studied history at St. Peter's College, Oxford. This education helped him think about how people and groups present themselves.
Starting a Career in Advertising
After college, Wally started working in advertising in London. His first big job was in Mumbai, India. He lived there for five years and led an advertising company. This experience taught him a lot about how businesses connect with people.
Building Branding Companies
When Wally returned to London, he used his experience to create new companies.
Co-founding Wolff Olins
In 1965, Wally Olins started a company called Wolff Olins with Michael Wolff. This company became very famous for helping businesses create their brand identity. Wally was the chairman of this company.
Starting Saffron Brand Consultants
Later, in 2001, Wally started another company called Saffron Brand Consultants. He started it with Jacob Benbunan, who used to work with him at Wolff Olins. Both companies helped many well-known businesses and even countries with their branding.
Helping Countries and Cities
Wally Olins was one of the first people to think about a country or a city as a "brand." He believed that places, just like products, need a clear identity. He worked on branding projects for places like London, Poland, and Portugal. This helped them attract tourists and businesses.
Awards and Special Recognition
Wally Olins received many awards for his work in branding.
- In 1999, he was given the CBE honor, which stands for Commander of the Order of the British Empire. This is a special award from the British Queen.
- He also won the Royal Society of Arts’ Bicentenary Medal in 2000.
- In 2003, he received the D&AD President's Award.
- He was given the first-ever Lifetime Achievement Award by the Reputation Institute in 2006.
- Wally was also an Honorary Professor at a university in Peru in 2013.
Wally Olins' Books
Wally Olins wrote several important books about branding. Over 250,000 copies of his books have been sold in 18 different languages. His books taught many people about how branding works.
- Brand New – The Shape of Brands to Come (2014)
- Wally Olins -The Brand Handbook (2008)
- Wally Olins – On Brand (2003)
- Trading Identities (1999)
- The New Guide to Identity (1995)
- Corporate Identity (1989)
- The Corporate Personality: an inquiry into the nature of corporate identity (1978)
