Amarula facts for kids
Glass of Amarula
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| Type | Cream liqueur |
|---|---|
| Manufacturer | Southern Liqueur Company |
| Country of origin | South Africa |
| Introduced | September 1989 |
| Alcohol by volume | 17% |
| Flavour | Marula |
| Ingredients | Sugar, cream and the fruit of the African marula tree |
| Related products | Springbokkie |
Amarula is a cream liqueur from South Africa. It is made with sugar, cream and the fruit of the African marula tree (Sclerocarya birrea) which is also locally called the elephant tree or the marriage tree. It has an alcohol content of 17% by volume (34 proof). It has had some success at international spirit ratings competitions, winning a gold medal at the 2009 San Francisco World Spirits Competition. It has the taste of slightly fruity caramel.
History
Amarula was first marketed by Southern Liqueur Company of South Africa (the current trademark owners and wholly owned subsidiary of Distell Group Limited) as a liqueur in September 1989, the Amarula spirit having been launched in 1983.
Flavors
- Amarula Cream Liqueur
- Amarula Ethiopian Coffee Cream Liqueur
- Amarula Vanilla Spice Cream Liqueur
- Amarula Vegan Liqueur
Elephant-associated marketing
African bush elephants enjoy eating the fruit of the marula tree. Because of the marula tree's association with elephants, the distiller has made them its symbol and supports elephant conservation efforts, co-funding the Amarula Elephant Research Programme at the University of Natal, Durban. For marketing efforts, it produces elephant-themed collectible items.
The brand supports elephant research to protect elephants and conserve the population. In 2002, the Amarula Elephant Research Program (AERP) was launched under the direction of Rob Slotow, a professor at the University of KwaZulu-Natal in Durban, South Africa. This primarily researches the way of life, the range of movement and the behavior of the African elephant with the aim of protecting the habitat of the elephants and securing their future in the wild.
Awards
- Amarula Cream Liqueur (2022 Best South African Cream - World Liqueur Awards)
- Amarula Ethiopian Coffee Cream Liqueur (Bronze Winner 2022 Best South African Cream - World Liqueur Awards)
- Amarula Vanilla Spice Cream Liqueur (Bronze Winner 2022 Best South African Cream - World Liqueur Awards)
- Amarula Vegan Liqueur (Silver Winner 2022 Best South African Cream - World Liqueur Awards)
Distribution
Amarula has had particular success in Brazil.
See also
In Spanish: Amarula para niños
