Ambrosia (food brand) facts for kids
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| Type | Food |
|---|---|
| Owner | Premier Foods |
| Country | United Kingdom |
| Introduced | 1917 |
| Markets | UK and Ireland |
| Previous owners | Colman's |
| Tagline | "Devon knows it's unbelievably good" "Devon knows how they make it so creamy" (former) |
Ambrosia is a well-known food brand in the United Kingdom. It first started by making dried milk powder for babies. Today, Ambrosia is most famous for its creamy custard and rice pudding. The brand often highlights that its products are made in Devon, England. Their factory is located in a village called Lifton. A popular slogan for Ambrosia is "Devon knows it's unbelievably good."
Contents
History of Ambrosia
The Ambrosia Creamery was started in 1917 by a man named Alfred Morris. He founded the company in his home village of Lifton in Devon. His goal was to create nutritious food for infants. He used milk from local farms, especially from the Red Ruby cows. This milk was then dried using special machines.
Ambrosia and the World Wars
The British armed forces soon noticed Ambrosia's products. They bought a lot of the dried milk for their soldiers during the First World War.
Just before the Second World War, Ambrosia was the first company to make creamed rice pudding that was ready to eat in a tin. When the war began, most of their products were sent in Red Cross food parcels. These parcels helped people in need during the war.
After the war ended, Ambrosia brought back their popular rice pudding. They also introduced a new product: a creamed macaroni pudding.
Growth and Ownership Changes
In 1957, Ambrosia's products were in high demand. Because of this, the creamery opened a new factory. This new factory was built close to their first production site.
In 1990, the entire Ambrosia company was bought by Colman's Ltd. Colman's is famous for its mustard. Later, in 2001, Unilever bought Colman's, which included Ambrosia. Then, in 2004, Unilever sold the Ambrosia brand to Premier Foods. Ambrosia is still a very important brand for Premier Foods today. Other brands owned by Premier Foods include Bisto and Oxo.
Ambrosia Marketing and Slogans
In the late 1990s, Ambrosia had TV commercials for its flavored custards. These adverts often showed custard splashing onto a man's face. He would then lick it off and say, "Mmmm; strawberry/banana/chocolate flavor."
In 1999, Ambrosia launched a product called Ambrosia Splat! Custard. This product was made especially for young children. To promote it, they sponsored a popular Saturday morning kids' TV show called SMTV Live. The presenters of the show, Ant and Dec, even narrated some of the Ambrosia adverts. In 2002, Ambrosia also sponsored a pantomime show in Dublin.
When Ambrosia Rice pots were released in 2012, the company changed its main slogan. The new slogan became "Devon knows it's unbelievably good."
