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Asia (soft drink brand) facts for kids

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Asia
Xiangxue Asian Beverage logo.jpg
Bottle of Asia Sarsae.jpg
A bottle of Asia Sarsae
Owner
  • GLIG
  • (an investment vehicle of the Guangzhou Government)
Introduced 1946
Markets China
Asia
Simplified Chinese 亚洲
Transcriptions
Alternative Chinese name
Simplified Chinese 亚洲汽水
Literal meaning Asia soft drink
Transcriptions
Asia Sarsae
Simplified Chinese 亚洲沙士
Literal meaning Asia sarsaparilla
Transcriptions

Asia is a brand of sarsaparilla produced by Chinese private corporation Xiangxue Pharmaceutical via its subsidiary Xiangxue–Asian Beverage. However, the brand was still owned by Guangzhou Municipal People's Government (via GLIG).

Asia's sarsaparilla was considered as a collective memory of the citizens of Guangzhou, Guangdong.

History

The "Asia" brand soft drinks began to be produced in Guangzhou in 1946. The brand and factory became nationalized after the establishment of the People's Republic of China in 1949. Along with its sister brand "Pearl", they also exported to the nearby British colony Hong Kong since 1960s, in various kind of favour, such as Apple.

It formed a joint venture (Pepsi-Asia Beverage Co. Ltd.) with PepsiCo in 1993. Pepsi abandoned the "Asia" brand and its products such as sarsaparilla. The joint venture became known as Guangzhou Asia Beverage Co., Ltd. in 2017 after being re-acquired by Guangzhou Municipal People's Government (via Guangzhou Light Industrial And Trade Group (GLIG), Chinese: 广州轻工工贸集团有限公司).

The rights to use the brand was also acquired by Xiangxue Pharmaceutical via another joint venture (Xiangxue owned 63.00% stake as of 2016; GLIG was a minority shareholder): Xiangxue Asian Beverage, which was incorporated in 2009. The new joint venture also rented the factory from the government which was owned by Guangzhou Asia Beverage.

Sub-brand

  • Chinese: 金典沙士; literally "Gold classic sarsaparilla"
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