Aufeminin facts for kids
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Type of site
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Web portal |
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| Available in | French |
| Owner | TF1 (78.43%) |
| CEO | Marie-Laure Sauty de Chalon, |
| Key people |
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| Industry | Media, internet, digital, mobile, social networks, marketing |
| Revenue | 87,2M€ (2014) +45% (current scope), +16% (constant scope) |
| Employees | 455 (on the 31/12/2014) |
| Launched | 1999 |
Aufeminin is a big online company from Paris, France. It started in 1999. Think of it as a huge website network that shares information and fun stuff, mostly for women. A company called TF1 owns most of it, and you can even buy shares of Aufeminin on the stock market in Paris.
Aufeminin works in 21 different countries. They create articles, videos, and other content for women. They also have websites where people can share their own stories and ideas. One of their well-known brands is Netmums. In 2011, they even started a special group called Womenology to study how to best advertise to women.
In 2015, Aufeminin bought a US company called Livingly Media. This included popular websites like Zimbio and Lonny. By June 2015, almost 132 million people visited Aufeminin's websites each month. They also had over 7 million followers on social media like Facebook, Twitter, and Instagram.
Contents
History of Aufeminin
How it Started
In 1999, three people named Anne-Sophie Pastel, Marc-Antoine Dubanton, and Cyril Vermeulen created the website aufeminin.com. In July 2000, the company became publicly traded. This means people could buy and sell parts of the company on the stock market. They also launched a special software called Smart Adserver to help with online ads.
Growing Bigger
In 2006, aufeminin.com bought a French cooking website called Marmiton.org. A year later, in 2007, the founders sold the company to a big German media group called Axel Springer SE. In 2008, Aufeminin bought Onmeda, which is Germany's top health website.
New Leadership and Changes
Since 2010, Marie-Laure Sauty de Chalon has been the CEO, or boss, of the Aufeminin group. In 2011, the group bought Netmums, which is the number one website for parents in the UK. They also bought EtoileCasting in 2012 and a big part of My Little Paris in 2013.
In 2014, Aufeminin changed its name and logo. They removed the ".com" from their name. This change was for all their platforms, including websites, mobile apps, and social media. In 2015, Aufeminin sold its ad software company, Smart Adserver. Later that year, in December 2017, the TF1 company bought most of Aufeminin from Axel Springer.
Aufeminin's Brands
The Aufeminin group owns many different brands for women in France and other countries:
- Beautiful Box: This was a monthly beauty box. It started in 2016 in France, Italy, and Spain. However, Aufeminin stopped selling it in Italy and Spain in 2017.
- aufeminin: This is the main brand. It's a world leader in content for women. You can find it on websites, phones, tablets, and even TV. It's available in 21 countries around the world.
- Bildderfrau: This is a website that started in 2010. It's based on a very popular German women's magazine.
- EtoileCasting: This website helps people find casting calls for acting or modeling. Aufeminin bought it in 2012.
- Happy Happening: This is a social event for women. It started in 2014 and offers training, talks, and workshops.
- Joyce: This website is for people who like luxury fashion and designers.
- Marmiton: This is a very popular cooking and recipe website in France. Aufeminin bought it in 2006. It has over 60,000 recipes shared by people online. Marmiton also has a magazine that comes out every two months. In 2014, Marmiton expanded to Italy.
- Merci Alfred: This brand offers fashion and deals for men. Aufeminin bought 60% of it in 2013.
- My Little Paris: This brand also focuses on fashion and deals. Aufeminin bought 60% of it in 2013. My Little Paris sends out newsletters to 1.5 million readers. They also send out surprise boxes to over 80,000 people.
- Netmums: This is a popular website for parents in the UK. Aufeminin bought it in 2011.
- Onmeda: This is a health website in Germany. Aufeminin bought it in 2008. Onmeda also started in Spain in 2012. A French health website also became Onmeda.fr in 2015.
- Teemix: This website is made just for teenagers.
Events by Aufeminin
The Aufeminin group also organizes special events:
- The Literary Prize: This is an award given by Aufeminin for books.
- The Marmiton Day: This is a fun day all about food and cooking, organized by Marmiton.
- Les Impertinentes: This event celebrates funny women and is organized by EtoileCasting.
- Happy Happening: The first Happy Happening event took place in November 2014 in Paris. It was like a big idea lab where women could attend training, talks, and workshops. Almost 8,000 women came to this event. Another event was planned for November 2015 at the Carreau du Temple in Paris.
