Aufeminin facts for kids
 |
|
|
Type of site
|
Web portal |
|---|---|
| Available in | French |
| Owner | TF1 (78.43%) |
| CEO | Marie-Laure Sauty de Chalon, |
| Key people |
|
| Industry | Media, internet, digital, mobile, social networks, marketing |
| Revenue | 87,2M€ (2014) +45% (current scope), +16% (constant scope) |
| Employees | 455 (on the 31/12/2014) |
| Launched | 1999 |
Aufeminin is a digital media group based in Paris, France. It was started in 1999. This company is mostly owned by TF1, a large French TV company.
Aufeminin works in 21 countries around the world. It creates articles and online communities for women. Some of its well-known brands include Netmums. In 2011, Aufeminin started Womenology. This group studies how to understand women's interests for businesses.
In 2015, the group bought Livingly Media, a media company from the US. This included websites like Zimbio and Lonny. By June 2015, Aufeminin had almost 132 million unique visitors each month worldwide. It also had more than 7 million members on social media sites like Facebook and Instagram.
Contents
How Aufeminin Started and Grew
Early Days and New Websites
In 1999, Anne-Sophie Pastel, Marc-Antoine Dubanton, and Cyril Vermeulen created the website aufeminin.com. In July 2000, the company became publicly traded. It also launched Smart Adserver, a special software for online ads.
In 2006, aufeminin.com bought Marmiton.org. This was a popular French website for cooking recipes.
Changes in Ownership
On June 26, 2007, the founders sold the company. It was bought by the Axel Springer Group from Germany. This group is one of the biggest media companies in Europe. In 2008, aufeminin.com bought Onmeda, which was Germany's top health website.
Since June 1, 2010, Marie-Laure Sauty de Chalon has been the CEO of the Aufeminin group. In 2011, the group bought Netmums. This is the number one parenting website in the UK. They also bought EtoileCasting in 2012. In 2013, they acquired 60% of My Little Paris.
Modernizing the Brand
In 2014, Aufeminin removed ".com" from its name and logo. This change was made on its website and other platforms. These included mobile phones, tablets, videos, and social networks. It also applied to their brand publishing, online shopping, and events.
In February 2015, the group announced it was buying Livingly Media. This company was one of the top digital publishers of lifestyle content in the US. It included the websites Zimbio and Lonny.
On April 21, 2015, the Aufeminin group sold its ad technology company, Smart Adserver. It was sold to a company called Cathay Capital.
On December 12, 2017, Axel Springer agreed to sell its share in the Aufeminin group. This share was bought by TF1, the French TV company.
Aufeminin's Brands and Websites
The Aufeminin group owns many brands for women in France and other countries.
- Beautiful Box: This was a monthly beauty box. It started in 2016 in France, Italy, and Spain. In 2017, Aufeminin stopped selling it in Italy and Spain.
- aufeminin: This is a world leader in content for women. It is available on websites, mobile phones, tablets, TV, and print. It is in 21 countries, including France, the UK, the US, and Brazil.
- Bildderfrau: This website came from Germany's top women's magazine. It was created in 2010.
- EtoileCasting: This is a website for finding casting calls. It was bought in August 2012.
- Happy Happening: This is a social event for women. It was created in 2014 with Aude de Thuin. It grew from an earlier event called "Les Rencontres aufeminin.com" in 2013.
- Joyce: This website is for luxury goods designers.
- Marmiton: This is a cooking and recipe website in France. It was bought in 2006. It has over 60,000 recipes and comments from users. Since November 2010, Marmiton has also had a magazine. In December 2014, Marmiton expanded to Italy with Tutto Gusto.
- Merci Alfred: This brand offers fashion and deals for men. Aufeminin bought 60% of it in November 2013.
- My Little Paris: This brand offers fashion and deals. Aufeminin bought 60% of it in November 2013. My Little Paris sends out newsletters to 1.5 million readers. It also sends surprise boxes to over 80,000 subscribers.
- Netmums: This is a parenting website in the UK. It was bought in August 2011.
- Onmeda: This is a health website in Germany. It was bought in June 2008. Onmeda also started in Spain in May 2012. The French health website Santé AZ became Onmeda.fr in April 2015.
- Teemix: This is a website made for teenagers.
Events Organized by Aufeminin
The Aufeminin group organizes different events.
- The Literary Prize (aufeminin)
- The Marmiton Day (a food and cooking day by Marmiton)
- Les Impertinentes, an award for female humor (by EtoileCasting)
- Happy Happening: The first event took place from November 14 to 16, 2014. It was held at the Carreau du Temple in Paris. This event was a place for new ideas. It offered training, talks, and workshops for women. Almost 8,000 women attended. A second event was held in November 2015 at the Carreau du Temple in Paris.
