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Ayah Bdeir
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Ayah Bdeir in November 2014
Born 1982 (age 41–42)
Nationality Lebanese-Canadian
Education MS Media Arts and Sciences, Media Lab, Massachusetts Institute of Technology (2006)
BS Computer Engineering and Social Sciences, American University of Beirut (2004)
Organization littleBits
Daleel Thawra
Movement Maker Movement
Open-source hardware
Gender neutrality in STEAM Education

Ayah Bdeir (Arabic: آية بدير; born 1982 in Montreal, Quebec) is a Canadian entrepreneur, inventor, and interactive artist of Syrian descent. She is the founder and CEO of littleBits, a company that produces modular electronics kits for education and prototyping. She is also the co-founder of Daleel Thawra, a directory of protests, initiatives, donations in Lebanon.

Bdeir is also known for her contributions to the Maker Movement, advocacy for open-source hardware, and her promotion of gender-neutrality in STEAM education. She co-founded the Open Hardware Summit and has been recognized as a TED Senior Fellow.

Early life and education

Bdeir was born in Canada to a Syrian immigrant family and raised in Beirut. She stated that her parents, her late father Saadi Bdeir, an entrepreneur and mother Randa Bdeir, a banker, encouraged her and her sisters to pursue interests in mathematics, science, and design. Bdeir would take things apart, break them open to see what was inside. She was given chemistry sets, and programming lessons on Commodore 64 when she was 12. According to Bdeir, her parents encouraged their daughters to pursue careers in science and engineering, regardless of gender stereotypes. Her mother attended university to get her degree at the same time as her daughters were going to school.

Bdeir pursued undergraduate degrees in Computer Engineering and Sociology from the American University of Beirut, graduating in 2004. She then earned a Master of Science degree from the MIT Media Lab in 2006.

Career

Ayah Bdeir
Ayah Bdeir in 2010

After earning her Master's degree, Bdeir started working as a financial consultant for a tech company. In 2008, she was awarded a fellowship at Eyebeam in New York City She has taught graduate classes at NYU's Interactive Telecommunications Program (ITP) and Parsons The New School for Design. In 2010, Bdeir served as a design mentor on the reality TV show, Stars of Science.

littleBits

In September 2011, Bdeir started littleBits Electronics, a startup with the goal to make electronics accessible for everyone. The company was officially established after Bdeir sold her first prototype at the maker faire in New York.

LittleBits produces a system of modular electronic building blocks designed for learning and prototyping. These modules are rectangular in shape, measuring between one and four inches in length, and contain specific circuitry hidden within. The system employs a color-coded design to indicate functionality: blue modules provide power, pink modules enable various inputs such as switches, microphones, and motion sensors, green modules facilitate outputs like lights, motors, and speakers, while orange modules offer wires or logic functions. The modules use magnetic connections, which are designed to guide users in assembling circuits.

In 2012, Bdeir received the TED Fellowship and gave a talk at the TED conference in Long Beach called "Building Blocks That Blink, Beep and Teach."

In 2012, Bdeir raised $3.65 million in series A funding for the company. The funding was led by was led by True Ventures, with participation from Khosla Ventures, O’Reilly AlphaTech Ventures and Lerer Ventures. Then in 2013, her company secured another round of funding led by True Ventures and Foundry Group, with participation from firms such as Two Sigma and Vegas Tech Fund.

In June 2015, littleBits raised $44.2 million in a series B round funding from Taha Mikati, Wamda Capital, MENA Venture Investors, and Hutham Olayan. LittleBits then joined the 2016 Disney Accelerator program. It has also partnered with Savvas, one of the leading curriculum companies in the world to co-create curriculum to support their Science and Engineering program.

In 2019, LittleBits and Disney collaborated for "Snap the Gap," a $4 million pilot program aimed at maintaining girls' interest in technology around age 10. Launched in April 2019 at Magnolia School District, Anaheim, California, equips participants with resources such as complimentary littleBits kit and a free membership to jam.com, a platform offering STEM-related activities and classes. Additionally, the program pairs each participant with a mentor who is a professional in a STEM field. The mentors were recruited by the University of California, Davis through its Million Women Mentors program.

Art works

Prior to littleBits, Bdeir worked as an interactive artist. She has exhibited work at the Peacock Visual Arts gallery (Aberdeen), the New Museum (New York), Ars Electronica (Linz) and the Royal College of Art (London). Installations include:

  • Elusive Electricity (Ejet Ejet)
  • Teta Haniya's Secrets
  • Les Annees Lumiere
  • Arabiia
  • Random Search

Shows and exhibitions

  • "Energy", MoMA (Museum of Modern Art) (New York), 2020
  • "This is for Everyone: Design Experiments for the Common Good", MoMA (Museum of Modern Art) (New York), 2016
  • "Subtitled: Narratives From Lebanon", RCA (Royal College of Art) (London), 2011
  • "Talk To Me", MoMA (Museum of Modern Art) (New York), 2011
  • "Electronics as Materials", Eyebeam (New York), 2010
  • "7 on 7", New Museum (New York), 2010
  • "Identities in Motion", Peacock Visual Arts Gallery (Aberdeen, Scotland), 2009
  • "Impetus", Ars Electronica (Linz, Austria), Works from the MIT Media Lab, curated by Hiroshi Ishii & Amanda Parkes, 2009
  • "Open Stitch", Location One Gallery (New York), 2005

Commissions

  • UFA Projection Mapping – Colors of an old Beirut
  • White – Source Companion
  • The New Museum – Renegade Sculpture
  • Beiteddine Festival – Guy Manoukian

Advocacies

Bdeir has spoken publicly about the Maker Movement, emphasizing the democratization of technology and the empowerment of individuals to become creators, not just consumers. She has used platforms like TED, SXSW, Solid, and CreativeMornings where she discussed open-source innovation and the Internet of Things.

Bdeir is a proponent of the Open Hardware Movement, an initiative aimed at ensuring that technological knowledge is accessible to everyone, and co-founded the Open Hardware Summit, an annual conference organized by the Open Source Hardware Association. In 2010, Bdeir was awarded a fellowship with Creative Commons for her work in defining Open Hardware and for co-chairing the Open Hardware Summits of 2010 and 2011.

As a fellow at Creative Commons, she led the public competition for the Open Hardware logo—now adopted on millions of circuit boards around the world. Bdeir has published academic papers and coined the term "Electronics As Material," which is the idea of "thinking of electronics as material that can be combined with other traditional ones."

Bdeir also advocates for gender neutrality in toys. According to her, 40% of littleBits users are girls, which she states is four times the average in STEM/STEAM fields.

In 2017, Bdeir advocated for immigration rights in response to President Trump's immigration ban. She publicly opposed the policy by placing a large billboard in Times Square with the slogan "We Invent the World We Want to Live In."

In October 2019, Bdeir co-founded Daleel Thawra, a digital platform that provides information and resources related to the Lebanese revolution.

Awards and recognitions

  • 2012 TED Fellowship
  • 2014 35 Innovators Under 35 by MIT Technology Review
  • 2014 25 Makers Who Are Reinventing the American Dream by Popular Mechanics
  • 2014 35 Under 35 Coolest Entrepreneurs by Inc. Magazine
  • 2018 Top 5 Women to Watch in Robotics by Inc. Magazine
  • 2019 100 most influential women by BBC
  • 2019 New York Times Groundbreaker

See also

Kids robot.svg In Spanish: Ayah Bdeir para niños

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