Bassett's facts for kids
Bassett's is a well-known British candy company. It was started in 1842 by George Bassett in Sheffield, England. Today, it's a brand of Cadbury, which is owned by Mondelēz International.
Bassett's is famous for its delicious sweets like Liquorice Allsorts and Jelly Babies. The company's fun mascot, Bertie Bassett, was created in 1926 and still represents the brand today. In 2016, Bassett's joined with another candy company, Maynards, to create Maynards Bassetts.
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A Sweet History
George Bassett began his candy business in 1842. He was a "wholesale confectioner," meaning he made and sold sweets to other businesses. In 1851, George Bassett took on an apprentice named Samuel Meggitt Johnson. Samuel later married Bassett's daughter, and his family continued to run the company for many years.
The first Bassett's factory opened in Sheffield in 1852. Later, in 1933, the factory moved to a new location in Owlerton, where it still stands today.
The Story of Jelly Babies
During the 1800s, soft sweets called "Unclaimed Babies" were popular. In 1918, Bassett's launched their own version, which they called "Peace Babies." These sweets were later renamed Jelly Babies in the 1950s.
Did you know that Jelly Babies were a favorite candy of George Harrison from The Beatles? Fans would sometimes throw them onto the stage during their concerts!
How Liquorice Allsorts Were Invented
The famous Liquorice Allsorts were created by accident! In 1899, a Bassett's salesman named Charlie Thompson was showing candy samples to a potential client. He accidentally dropped all the different samples on the floor.
The client saw the colorful mix and loved the idea of selling them all together. Because of this happy accident, the company let the client name the new candy, and that's how Liquorice Allsorts were born!
Over the years, Bassett's grew bigger. In 1966, they bought another candy company called Barratt & Co. Ltd. Then, in 1989, the larger Cadbury-Schweppes company bought Bassett's. In 2016, all Bassett's products started being sold under the new name, Maynards Bassetts.
Popular Sweets
Today, many delicious candies use the Bassett's name. Here are some of them:
- Liquorice Allsorts
- Fruit Allsorts
- Dessert Allsorts
- Sports Mixture
- Jelly Babies
- Milky Babies
- Fruity Babies
- Party Babies
- Sherbet Lemons
- Fruit Bonbons
- Lemon Bonbons
- Pear Drops
- Dolly mixture
- Sweetshop Favourites
- Murray Mints
- Mint Creams
- Mint Favourites
- Traditional Wine Gums (New recipe...)
- Imperials
- Imperials Spearmint
- Everton Mints
- Animal Mix
- Snakes
- Sour Squirms
- And assorted toffees
Images for kids
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Jelly Babies
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