Boost! facts for kids
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| Type | Soft drink |
|---|---|
| Manufacturer | Boost! Company |
| Country of origin | United States |
| Introduced | 1913 |
Boost! is a special kind of cola drink from America. It's not fizzy like most sodas. It's made by the Boost! Company. This drink has had a few different names over the years, like Tak-Aboost and Drink-Atoast. You can mostly find it in Burlington County, New Jersey.
The Story of Boost!
How Boost! Began
Boost! was first made around 1910. A person named Benjamin Rice Faunce created it. Back then, it was called Tak-Aboost. The drink became an official trademark in 1913. The Boost! Company started on May 15, 1915.
Tak-Aboost was very versatile. You could drink it as a non-fizzy soda. People also mixed it with seltzer water. Or, they could even blend it with milk to make a milkshake! Early ads said it was a "health drink." They claimed it gave athletes "endurance" and "strength." It was also thought to help with upset stomachs.
Changes Over Time
During World War II, Tak-Aboost was sent to soldiers. After Benjamin Faunce passed away in 1949, his family disagreed. They couldn't decide how to run the company. One part of the family started a new company. They called it the Drink-Atoast Company. This new company sold a very similar drink.
Tak-Aboost tried to sue Drink-Atoast. They argued about the drink's recipes. But Tak-Aboost lost the case. The company went out of business in 1957. Then, Drink-Atoast bought the original recipes and trademarks.
Boost! Today
In 1985, the drink's name changed again. It became "Boost!" The company's president, Charles Dugan, said it was a "more energetic" name. It was also easier to sell.
In the 1990s, Boost! had a legal issue with another company. This company was called Mead Johnson. Boost! claimed Mead Johnson was using their local trademarks. In 1996, Mead Johnson paid Boost! $350,000. They also stopped selling their products in South Jersey. In 1997, the Drink-Atoast Company officially changed its name. It became the Boost! Company.
In 2013, Boost! celebrated a big birthday. It was their 100th anniversary! The company's president, Daniel McDonough, bought a vintage Ford Model A. This old car was a symbol for the celebration. Also, a short film was made about the drink. It was called "Bottled Up: The Legend of Boost!" This film was shown at festivals in Atlantic City and Cape May.
See also
