Boost! facts for kids
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| Type | Soft drink |
|---|---|
| Manufacturer | Boost! Company |
| Country of origin | United States |
| Introduced | 1913 |
Boost! is a popular American non-fizzy drink. It's a type of cola made by the Boost! Company. Over the years, this drink has also been known as Tak-Aboost and Drink-Atoast. You'll mostly find it sold in Burlington County, New Jersey.
The Story of Boost! Drinks
Boost! was first created around 1910 by a person named Benjamin Faunce. Back then, it was called Tak-Aboost. The drink officially became a registered trademark in 1913. The Boost! Company itself started on May 15, 1915.
How Tak-Aboost Was Enjoyed
Tak-Aboost was quite versatile! You could drink it like a regular non-fizzy soda. People also mixed it with seltzer water to make it bubbly. Another fun way to enjoy it was by mixing it with milk to create a milkshake.
When it first came out, advertisements called Tak-Aboost a "health drink." They claimed it could give athletes more energy and strength. It was also thought to help calm upset stomachs.
Boost! During Wartime
During World War II, Boost! was even sent to military personnel to help keep them energized.
Changes and New Names
After Benjamin Faunce passed away in 1949, his family had some disagreements about how to run the company. One part of the family started their own company called Drink-Atoast, selling a very similar product. Tak-Aboost tried to stop them legally but didn't succeed. Eventually, Tak-Aboost went out of business in 1957. The Drink-Atoast Company then bought all the original recipes and trademarks.
In 1985, the drink's name was changed to Boost!. Charles Dugan, who was the company's president, said it was a "more energetic, marketable name." This new name sounded more exciting and modern.
Later, in the 1990s, Boost! had a legal issue with another food and drink company called Mead Johnson. Boost! claimed that Mead Johnson was using their local trademarks. In 1996, Mead Johnson paid a large amount of money to settle the issue and stopped selling their products in South Jersey. In 1997, the Drink-Atoast Company officially changed its name to the Boost! Company.
Celebrating 100 Years
In 2013, Boost! celebrated its 100th anniversary! To mark this special occasion, the company's president, Daniel McDonough, bought an old Ford Model A car. This car was a symbol of the company's long history.
Also, a short documentary film about Boost! was made by Dean and Nicole Greco. It was called "Bottled Up: The Legend of Boost!" This film was shown at film festivals in Atlantic City and Cape May.
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