Boost Drinks facts for kids
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Boost "exotic fruits" flavoured energy drink
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| Private limited company | |
| Industry | Drinks |
| Founded | June 27, 2001 |
| Founder | Simon Gray |
| Headquarters | Thorpe Park, Leeds, England |
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Area served
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Great Britain, Northern Ireland |
Boost Drinks Limited is a British company that sells popular energy and sports drinks. You can usually find their drinks in local shops, independent stores, and petrol stations. The company started in 2001 and its main office is in Leeds, England.
Contents
History of Boost Drinks
How Boost Drinks Started
Boost Drinks was founded on June 27, 2001. A young man named Simon Gray, who was 28 years old, started it with a loan of £30,000 from a bank. Simon wanted to sell Boost drinks mainly in smaller, independent shops. He felt it would be too hard to compete directly with very big brands in large supermarkets.
The company was first called Blast UK Limited. But in July 2001, its name changed to Boost Drinks Limited. Simon paid back his bank loan within the first year. Soon, Boost drinks were sold in other countries like Spain, Croatia, South Africa, and Nigeria.
Boost Drinks Grows
In 2003, Boost drinks became available in Northern Ireland. This market became very important for the company. By 2018, about 15% of all Boost sales came from Northern Ireland.
By 2011, the company had eight employees. Boost products were sold in 12 different countries. In 2020, the prices of some Boost drinks went up. That same year, Boost launched a big advertising campaign called "Choose Now." This campaign also gave £10,000 to three community groups.
In June 2021, Boost started a "Retailer Hall of Fame" in Northern Ireland. This was to celebrate shops that sold a lot of Boost products. The first winner was Kearney's shop in Randalstown, County Antrim.
Boost Joins A.G. Barr
In December 2022, a larger company called A.G. Barr bought Boost Drinks. They paid £20 million for the company.
Boost Drinks Partnerships
Helping the Community
Boost Drinks has worked with Air Ambulance Northern Ireland since 2019. This charity helps people in emergencies by providing air ambulance services. Boost gave £10,000 to the charity in 2019.
Working with Other Brands
In February 2021, Boost Drinks made a deal with Hall & Woodhouse. This company is a brewery based in Dorset. Under this deal, Boost became responsible for selling and marketing the soft drink brand Rio.
Boost Drinks also became the "official energy drinks partner" for Leeds United. This partnership was for the 2021–22 Premier League football season.
Boost Drinks Products
Boost Drinks offers a variety of drinks. They mainly sell energy drinks and sports drinks.
Different Flavors and Types
Over the years, Boost has released many special, limited-edition flavors. These include:
- A 'Winter Spice' flavor in 2015.
- A tropical flavor in 2016.
- A pomegranate and blueberry flavor in 2017.
- A grape and cherry product in 2018.
Boost also expanded its product range. In 2016, they launched protein drinks. In 2020, they introduced an iced coffee range. In 2022, Boost released a new line of fruit-flavored drinks called "Juic'd."
