Bratz facts for kids
 |
|
| Type |
|
|---|---|
| Inventor(s) | Carter Bryant |
| Company | MGA Entertainment |
| Country | United States |
| Availability | 2001–present |
| Slogan | "the girls with a passion for fashion" |
Bratz is a popular American fashion doll and media brand. It was created by Carter Bryant for MGA Entertainment and first came out in 2001.
The first four dolls were released on May 21, 2001. Their names were Yasmin, Cloe, Jade, and Sasha. These dolls were 10 inches (25 cm) tall. They had unique features like almond-shaped eyes with eyeshadow and big, glossy lips. Bratz became very successful and grew into many spin-off lines. These included Bratz Kidz, Bratz Boyz, Bratz Babyz, and Bratzillaz.
The Bratz brand also became a big media franchise. This means it had music, TV shows, web series, a live-action movie, and video games. By 2005, Bratz products had sold over $2 billion worldwide. In 2006, the brand held about 40 percent of the fashion-doll market.
Over the years, there were some discussions about the Bratz dolls. People talked about their unique body shapes and trendy clothes. The company MGA Entertainment also had a long legal disagreement with its rival, Mattel. This was about the rights to the Bratz doll design. The dispute ended in 2011, with MGA winning.
MGA Entertainment has updated the Bratz brand several times. In 2010, they brought Bratz back to celebrate its 10th anniversary. In 2013, the dolls got taller bodies and a new logo. This was an effort to bring the brand back to its original style.
In July 2015, Bratz relaunched again with new doll lines. They also introduced a new main character named Raya. The dolls went back to being 10 inches (25 cm) tall. However, fans had mixed feelings about these dolls. Many felt they were made for younger kids, not for tweens and teens. Because of this, the dolls were stopped again in 2016.
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Bratz Dolls: Products and History
When Bratz dolls first came out in May 2001, they didn't sell very well. This was mainly because Barbie dolls from Mattel were already very popular. But by the next Christmas, Bratz dolls became much more popular. In their first five years, 125 million Bratz products were sold around the world.
In August 2010, MGA released new Bratz dolls to celebrate the brand's 10th birthday. They released two "comeback" collections. MGA also introduced 10 new female Bratz characters in October 2010. These dolls were available in stores like Target, Toys "R" Us, and Walmart.
In 2013, Bratz dolls got a new look. They had a new logo and slogan. The dolls also received new bodies with arms that could move. Their height was changed to match other popular dolls like Monster High. But they kept their unique faces and wore new, stylish clothes.
In January 2014, MGA announced that Bratz would take a break in the United States for a year. This was to help rebuild the brand. MGA Entertainment wanted to give the brand "the comeback it truly deserved."
In July 2015, Bratz relaunched for the second time. They introduced new doll lines and a new main character, Raya. The dolls went back to being 10 inches (25 cm) tall. But they had new bodies and head molds. Fans didn't like these dolls as much. They felt the dolls were aimed at younger children, not teens. Due to low sales, these dolls were stopped in 2016.
On May 20, 2017, the CEO of MGA Entertainment, Isaac Larian, announced another relaunch for Bratz in late 2018. They also announced a partnership with fashion designer Hayden Williams. In November 2018, new Bratz Collector dolls designed by Hayden Williams were released. These were sold only on Amazon online.
In September 2018, the "Bratz Collector" doll line came out. These dolls looked very similar to the original dolls from 2001. In June 2021, for their 20th anniversary, Bratz released dolls that were almost exact copies of the first dolls from 2001.
Bratz turned 20 years old in 2021.
In July 2023, Bratz announced a new partnership with celebrity Kylie Jenner. On August 1, 2023, they released a special Mini Bratz x Kylie Jenner collection. This collection showed some of Kylie's famous outfits. MGA Entertainment also promised a "full line" of Kylie dolls for October 1.
Bratz in Movies and Shows
Bratz has appeared in many animated movies and TV shows.
Bratz Movies
There have been several animated Bratz movies that went straight to video. Some of these films, like Bratz Go to Paris: The Movie, were actually collections of TV show episodes. Bratz Babyz Save Christmas was first released in 2008.
There was also a live-action movie about the four main characters. It showed them dealing with high school life. This movie received mostly negative reviews from critics.
- Animated Movies
- Bratz: Starrin' & Stylin' (2004)
- Bratz Babyz: The Movie (2006)
- Bratz: Rock Angelz (2005)
- Bratz: Genie Magic (2006)
- Bratz: Passion 4 Fashion – Diamondz (2006)
- Bratz: Fashion Pixiez (2007)
- Bratz Kidz: Sleep-Over Adventure (2007)
- Bratz: Super Babyz (2007)
- Bratz Kidz: Fairy Tales (2008)
- Bratz: Girlz Really Rock (2008)
- Bratz Babyz Save Christmas (2008)
- Bratz: Pampered Petz (2010)
- Bratz: Desert Jewelz (2012)
- Bratz: Go to Paris the Movie (2013)
- Live-Action Movie
- Bratz (2007)
Bratz TV and Web Series
Bratz TV Series
A computer-animated TV series was made by Mike Young Productions. It first aired in the United States on 4Kids TV.
Bratz: BFF (Best Friends Forever)
In August 2007, an 88-minute animated show called Bratz: BFF (Best Friends Forever) was released on Netflix.
Bratz Design Academy
Starting in October 2008, Nickelodeon aired a reality show called Bratz Design Academy. In this show, young girls aged 9 to 14 competed in fashion challenges. The winner got to design clothes for a line of Bratz dolls in Britain.
Bratz Rock
In October 2010, MGA released the first episode of an 11-episode web series called Bratz Rock. It was about the main characters entering a music competition. The series was later postponed, and the rest of the episodes were not released.
Bratz (web series)
In August 2015, a stop-motion web series premiered on YouTube. There were 10 episodes in the first season. All 10 episodes were later put together into a 25-minute video called Bratz: Friends Forever on Netflix.
Talking Bratz (web series)
In May 2021, Bratz announced a web series called "Talking Bratz" for TikTok. It used a similar animation style to the original TV series. The series showed different Bratz characters being interviewed in a talk-show setting.
Alwayz Bratz (web series)
On August 31, 2023, Bratz announced a new two-minute miniseries called "Alwayz Bratz" for TikTok. It started weekly on September 15. This series uses a different CGI animation style. It focuses on the main characters as young adults in their 20s. They continue to run their magazine business together, like in the Bratz: Rock Angelz movie.
Digital Dolls
In January 2024, MGA Entertainment teamed up with Flickplay. They made a five-year deal to create digital Bratz dolls. These digital dolls will be used on Flickplay, other platforms, and in online games.
Bratz Music
Bratz has released several music albums, often connected to their movies.
- Bratz: Rock Angelz Soundtrack (2005)
- Bratz: Genie Magic Soundtrack (2006)
- Bratz: Forever Diamondz Soundtrack (2006)
- Bratz: The Motion Picture Soundtrack (2007)
- Bratz: Fashion Pixiez Soundtrack (2007)
- Bratz: Girlz Really Rock Soundtrack (2008)
Bratz Games
Interactive DVDs
- Livin' It Up with the Bratz (2006)
- Bratz: Glitz 'n' Glamour (2007)
- Lil' Bratz: Party Time! (2008)
Video Games
Bratz dolls have also appeared in many video games for different consoles.
- Bratz (2002)
- Bratz: Rock Angelz (2005)
- Bratz: Forever Diamondz (2006)
- Bratz Babyz (2006)
- Lil' Bratz: Friends, Fashion and Fun (2006)
- Bratz: Fashion Pixiez (2007)
- Bratz: The Movie (2007)
- Bratz: 4 Real (2007)
- Bratz Kidz Slumber Party! (2008)
- Bratz: Super Babyz (2008)
- Bratz: Ponyz (2007)
- Bratz: Ponyz 2 (2008)
- Bratz: Girlz Really Rock (2008)
- Bratz: Fashion Boutique (2012)
- Bratz: Action Heroez (2013)
- Bratz: Total Fashion Makeover (2021)
- Bratz: Flaunt Your Fashion (2022)
Images for kids
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Bratz dolls from 2010
See also
In Spanish: Bratz para niños
