Brice Foods facts for kids

Kids Encyclopedia Facts

Brice Foods was a company from Dallas, Texas. It was the main company behind the popular frozen yogurt shop called I Can't Believe It's Yogurt. In 1996, Brice Foods was sold to another company called Yogen Früz from Canada. After the sale, the people who started Brice Foods were no longer part of the company.

The Story of I Can't Believe It's Yogurt

I Can't Believe It's Yogurt was started in 1977 by a couple named Bill and Julie Brice. They were from Dallas, Texas. Their frozen yogurt shops became very popular.

In 1981, I Can't Believe It's Yogurt had a disagreement with another frozen yogurt company called TCBY. TCBY's original name was "This Can't Be Yogurt!". Because of this disagreement, TCBY had to change its name. They changed it to "The Country's Best Yogurt," which still used the letters T.C.B.Y.

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