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Bruce, South Dakota
Location in Brookings County and the state of South Dakota
Location in Brookings County and the state of South Dakota
Country United States
State South Dakota
County Brookings
 • Total 0.37 sq mi (0.96 km2)
 • Land 0.37 sq mi (0.96 km2)
 • Water 0.00 sq mi (0.00 km2)
1,627 ft (496 m)
 • Total 210
 • Density 554.05/sq mi (213.89/km2)
Time zone UTC-6 (Central (CST))
 • Summer (DST) UTC-5 (CDT)
ZIP code
Area code(s) 605
FIPS code 46-07740
GNIS feature ID 1254084

Bruce is a city in Brookings County, South Dakota, United States. The population was 210 at the 2020 census.


Bruce was originally called Lee, and under the latter name was founded in 1881. It was renamed in 1883, but the namesake is unclear. Some hold Bruce was named for the son one of the early North Western railroad officials, while others believe it was named for Blanche K. Bruce, an African-American statesman and friend of Roscoe Conkling, U.S. Senator from New York at the time.


Bruce is located at 44°26′16″N 96°53′29″W / 44.43778°N 96.89139°W / 44.43778; -96.89139 (44.437896, -96.891374), along the Big Sioux River.

According to the United States Census Bureau, the city has a total area of 0.38 square miles (0.98 km2), of which, 0.37 square miles (0.96 km2) is land and 0.01 square miles (0.03 km2) is water.

Bruce has been assigned the ZIP code 57220 and the FIPS place code 07740.


Historical population
Census Pop.
1910 262
1920 342 30.5%
1930 371 8.5%
1940 394 6.2%
1950 305 −22.6%
1960 272 −10.8%
1970 217 −20.2%
1980 254 17.1%
1990 235 −7.5%
2000 272 15.7%
2010 204 −25.0%
2020 210 2.9%
U.S. Decennial Census

2010 census

As of the census of 2010, there were 204 people, 95 households, and 58 families residing in the city. The population density was 551.4 inhabitants per square mile (212.9/km2). There were 111 housing units at an average density of 300.0 per square mile (115.8/km2). The racial makeup of the city was 95.6% White, 1.5% Native American, 0.5% Asian, 0.5% Pacific Islander, and 2.0% from two or more races. Hispanic or Latino of any race were 0.5% of the population.

There were 95 households, of which 29.5% had children under the age of 18 living with them, 52.6% were married couples living together, 4.2% had a female householder with no husband present, 4.2% had a male householder with no wife present, and 38.9% were non-families. 34.7% of all households were made up of individuals, and 11.6% had someone living alone who was 65 years of age or older. The average household size was 2.15 and the average family size was 2.78.

The median age in the city was 43 years. 24.5% of residents were under the age of 18; 3.1% were between the ages of 18 and 24; 27.5% were from 25 to 44; 29.5% were from 45 to 64; and 15.7% were 65 years of age or older. The gender makeup of the city was 49.0% male and 51.0% female.

Honey Days Festival

During the last week of July, Bruce celebrates Honey Days, its town holiday. The name and theme of Honey Days is inspired by the company Adee Honey Farms which originated and is based in Bruce. Adee Honey farms is the largest producer of honey in the world and is a large employer in the small town. The festival features many activities such as a street dance, bingo, barbecue feed, pancake breakfast, an outdoor church service, and many recreational tournaments such as softball, horseshoes, volleyball, and beanbags. Honey Days also displays a large parade on its main street.

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