Endeavour Group facts for kids
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| Traded as | ASX: EDV |
|---|---|
| Industry | Retail |
| Founded | 2019 |
| Founder | Woolworths Group |
| Headquarters |
,
Australia
|
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Key people
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Kate Beattie (Interim CEO) |
| Revenue | $1.4 billion (2021) |
| $261 million (2021) | |
|
Number of employees
|
28,000 (2021) |
| Subsidiaries | See below |
Endeavour Group Ltd (often called EG) is a big Australian company. It sells alcoholic drinks and also runs hotels. It was created in 2019 from the Woolworths Group.
Contents
How Endeavour Group Started
In 2019, Woolworths changed how it managed its drinks business. It created the Endeavour Group as a separate company. In June 2021, Endeavour Group became its own company on the Australian Securities Exchange. This means its shares can be bought and sold by the public.
In April 2023, Endeavour Group invested $3 million in a company called Fortress. Fortress is involved in esports, which are organized video game competitions.
In August 2023, a group called the Victorian Gambling and Casino Control Commission fined one of Endeavour's companies, Australian Leisure and Hospitality Group. They were fined $550,000 for not having special technology installed on their gaming machines. This technology helps make sure rules are followed.
In September 2024, Steve Donohue, who was the Chief Executive Officer, left his job. In April 2025, it was announced that Jayne Hrdlicka would be the new CEO. She used to be the CEO of Virgin Australia. Jayne Hrdlicka is set to start her new role on January 1, 2026. Currently, Kate Beattie is the Interim CEO.
What Companies Endeavour Group Owns
Endeavour Group owns several other companies. These are called subsidiaries. They include:
- Australian Leisure and Hospitality Group
- BWS
- Cellarmasters
- Dan Murphy's
- Jimmy Brings
- Langton's
- Paragon Wine Estates
- Pinnacle Drinks
- Shorty's Liquor
Australian Leisure and Hospitality Group
The Australian Leisure and Hospitality Group (ALH Group) is the part of Endeavour that runs hotels. As of 2025, it owns 350 hotels across Australia. Some of these hotels are:
- Australian National Hotel, in Brisbane
- Breakfast Creek Hotel, also in Brisbane
- Hotel Cecil, on the Gold Coast
- Royal Exchange Hotel, Brisbane
- Sail and Anchor Hotel, in Fremantle
- Surfers Paradise Beer Garden, on the Gold Coast
- Victory Hotel, in Brisbane
- Young & Jackson, in Melbourne
Cellarmasters
Cellarmasters is a company that sells wine. It was started in 1982 by David Thomas. Woolworths bought Cellarmasters in 2011 for $340 million.
Dan Murphy's
Dan Murphy's is a very well-known chain of liquor stores. As of June 2025, there are 283 Dan Murphy's stores in Australia.
Jimmy Brings
Jimmy Brings is a service that delivers drinks and snacks to your door. It was started in 2011 by Nathan Besser and David Berger. Woolworths bought the business in December 2017. In 2022, Jimmy Brings started delivering more than just drinks, like snacks and other convenience items. In November 2024, Jimmy Brings joined forces with Woolworths Group's Milkrun delivery service. This meant you could order Jimmy Brings items through Milkrun. By November 28, 2024, Jimmy Brings was fully part of Milkrun.
Paragon Wine Estates
Paragon Wine Estates is Endeavour's collection of high-quality wine brands. It was created in September 2019. It includes brands like Krondorf, Isabel Estate, Riddoch, and Chapel Hill. Paragon has also bought other famous wineries. These include Oakridge Wines in the Yarra Valley in March 2021. They also bought Josef Chromy Wines in Tasmania in May 2022. In August 2022, they added Shingleback Wine from McLaren Vale. And in January 2023, they acquired Cape Mentelle Vineyards from the Margaret River region.
Shorty's Liquor
Shorty's Liquor is a delivery service for drinks, mainly for businesses and companies. David Short started it in 2001. Woolworths bought most of the company in 2020.
