Extreme Pita facts for kids
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Founded | 1997Waterloo, Ontario | in
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Founders | Alex and Mark Rechichi |
Headquarters | Richmond Hill, Ontario |
Number of locations
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175 |
Area served
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Canada, United States |
Products | Pita wraps, salads, pita pizzas |
Revenue | $45 million (2006) |
Number of employees
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2,000 |
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Extreme Pita is a popular restaurant chain from Canada. It's known for serving yummy pita sandwiches, salads, and even pizza-style pitas. You can find Extreme Pita restaurants in Canada and the United States. They offer lots of fresh ingredients like veggies, cheeses, meats, and vegetarian choices like falafel and hummus. This company is owned by a bigger group called MTY Group.
Contents
The Story of Extreme Pita
Extreme Pita was started in 1997 by two brothers, Alex and Mark Rechichi. The very first Extreme Pita restaurant opened its doors in Waterloo, Ontario. It was near Wilfrid Laurier University.
Growing Across Canada
After opening, Extreme Pita quickly started to grow. They opened many new locations across Canada. This happened between 1997 and 2003. Their fresh and healthy options became popular. They even started to compete with bigger fast-food places like Subway and McDonald's. By 2007, there were about 200 Extreme Pita stores in Canada.
Expanding to the United States
In 2003, Extreme Pita began to open restaurants in the United States. Their first U.S. location was in Arizona. Since then, they have opened more stores in places like California, New York, and Texas. Many of these new locations are run by franchise owners. This means local business owners operate the restaurants.
Becoming Part of MTY Food Group
In May 2013, a large company called MTY Food Group bought Extreme Pita. MTY Food Group purchased Extreme Pita from the Rechichi brothers. This made Extreme Pita part of a bigger family of restaurant brands.
What Extreme Pita Serves
Extreme Pita offers a variety of tasty and fresh food options. Their main items are pita wraps. These wraps use "Lebanese-style" pita bread.
Delicious Pita Wraps
You can choose from many different pita wraps. Some popular choices include cheese steak, falafel, and chicken Caesar. These pitas come in two sizes: 6 inches and 9 inches.
More Healthy Choices
Besides wraps, Extreme Pita also serves warm soups and fresh salads. They also have flat-bread pizza pitas. These are baked right in the restaurant. Extreme Pita aims to be a healthy fast-food choice. For example, they use unprocessed cheese and meat in their products.