Extreme Pita facts for kids
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| Founded | 1997 in Waterloo, Ontario |
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| Founders | Alex and Mark Rechichi |
| Headquarters | Richmond Hill, Ontario |
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Number of locations
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15 |
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Area served
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Canada, United States |
| Products | Pita wraps, salads, pita pizzas |
| Revenue | $45 million (2006) |
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Number of employees
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2,000 |
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Extreme Pita is a popular restaurant chain that started in Canada. It's known for serving quick and healthy meals. You can find Extreme Pita restaurants in Canada and the United States. They offer lots of fresh ingredients. These include vegetables, cheeses, meats, and vegetarian choices. Some vegetarian options are falafel and hummus. Extreme Pita is owned by a company called MTY Food Group.
Contents
How Extreme Pita Started
Extreme Pita was created by two brothers, Alex and Mark Rechichi. They opened the very first Extreme Pita restaurant in 1997. It was located near Wilfrid Laurier University in Waterloo, Ontario. That first location is not open anymore.
Growing Across Canada
After opening, Extreme Pita started to grow. They opened more restaurants across Canada. This happened between 1997 and 2003. Their healthy food options became popular. They even started to challenge bigger fast food places. By 2007, there were about 200 Extreme Pita stores in Canada. The company became known for its healthy, low-fat snacks. They also offered many great vegetarian choices.
Expanding to the United States
In 2003, Extreme Pita began to open stores in the United States. The first U.S. location was in Arizona. Since then, they have opened more restaurants in different states. These include California, New York, and Texas. Most of these new locations were opened through a process called franchising. This means other people can open an Extreme Pita store. They follow the company's rules and use its name.
Becoming Part of MTY Food Group
In May 2013, a big change happened for Extreme Pita. A company called MTY Food Group bought Extreme Pita. MTY Food Group bought the company that owned Extreme Pita at the time. This company was called Extreme Brandz.
What Was Extreme Brandz?
Extreme Brandz was a company formed in 2006. It was created by the owners of Extreme Pita. They wanted to expand into other types of food. For example, they launched a Mexican fast food chain called Mucho Burrito. They also launched PurBlendz in 2008. PurBlendz offered smoothies inside some Extreme Pita restaurants.
What Extreme Pita Sells
Extreme Pita offers many different kinds of pita wraps. Some popular choices include cheese steak, falafel, and chicken Caesar wraps. These are all wrapped in a special "Lebanese-style" pita bread. You can choose between two sizes: 6 inches or 9 inches.
Besides wraps, Extreme Pita also sells other tasty items. They have soups and fresh salads. They also offer flat-bread pizza pitas. These are baked right in the restaurant. Extreme Pita wants to be a healthy choice for fast food. For example, they use unprocessed cheese and meat in their products.
External links
- Extreme Pita Official Website: http://extremepita.com
