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Fashion Fair
Fashion Fair Mall (Fresno CA E. Shaw Ave.)(1).jpg
Fashion Fair Mall sign
Location Fresno, California, United States
Coordinates 36°48′22″N 119°46′34″W / 36.806°N 119.776°W / 36.806; -119.776
Address 645 E. Shaw Avenue
Opening date 1970
Owner The Macerich Company
No. of stores and services 130+
No. of anchor tenants 4
Total retail floor area 963,000 sq ft (89,500 m2)
No. of floors 1 (2 in JCPenney, 3 in Forever 21 and Macy's)
Parking parking lot, valet

Fashion Fair is a popular indoor shopping mall in Fresno, California. It's a great place to shop, with over 130 stores. You'll find big department stores like two Macy's locations and JCPenney, plus fashion stores like Forever 21. The mall first opened in 1970 and has grown a lot since then, adding more shops and even an outdoor area. It's a busy spot for shopping and eating in Fresno.

History of Fashion Fair Mall

Fashion Fair mall was built in 1970. It started with three main stores: Gottschalks, JCPenney, and Weinstock's. Later, in 1983, Macy's joined the mall as another big store.

Changes to Stores Over Time

In 1996, some of the stores changed. Weinstock's, which was a large department store, closed down. Its space was taken over by Gottschalks. At the same time, the original Gottschalks store became a new Macy's store, focusing on men's clothing and home goods.

Gottschalks faced financial problems and closed its doors in 2009. After that, Forever 21 took over the large space. On April 1, 2011, a huge Forever 21 store opened there. It was one of the biggest Forever 21 stores ever built in the United States! However, over time, the store became smaller, using fewer floors. In 2019, Forever 21 had some financial difficulties, but this location managed to stay open.

The Village at Fashion Fair

In 2005, the mall added a new section called The Village at Fashion Fair. This part of the mall is outdoors, like a fancy street with shops and restaurants. It brought in popular stores like Michael Kors and Sephora. It also added well-known restaurants like The Cheesecake Factory and Fleming's steakhouse.

Over the years, some stores in The Village have changed. For example, Urban Outfitters left and was replaced by an Ulta Beauty store in 2018. Later that year, an H&M store also opened nearby. These changes keep the mall fresh and exciting for shoppers.

Main Stores at Fashion Fair

The main stores, also called "anchor stores," are the biggest shops in the mall. They help attract many visitors. Here are the current main stores at Fashion Fair:

Anchor Year Opened Size (Square Feet) Notes
Macy's Women's, Children's, and Home 1983 176,410 sf This Macy's opened when the mall expanded. It sells clothes for women and children, plus items for your home.
Macy's Men's & Backstage 1996 76,650 sf This store was originally Gottschalks. It became a Macy's for men's clothing and later added Macy's Backstage, which offers discounted items.
JCPenney 1970 153,769 sf JCPenney was one of the very first stores to open at Fashion Fair mall.
Forever 21 2011 164,052 sf This space used to be Weinstock's, then Gottschalks. Forever 21 opened here in 2011 and was once the largest Forever 21 store built!
H&M 2018 22,000 sf H&M is a popular fashion store that opened in 2018.
Ulta Beauty 2018 10,164 sf Ulta Beauty sells makeup, skincare, and hair products. It took over the space where Urban Outfitters used to be.

Past Main Stores

Over the years, some big stores have left Fashion Fair mall. Here are a few of them:

  • Weinstock's (Opened 1970, closed 1996)
  • Gottschalks (Opened 1970, moved to a different spot in 1996, closed 2009 due to financial issues)
  • Love Culture (Opened 2012, closed 2018)
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