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Good & Plenty facts for kids

Kids Encyclopedia Facts
Good & Plenty
Good & Plenty box
Good & Plenty licorice candy.JPG
Pieces of Good & Plenty
Owner Iconic IP Interests
Country Philadelphia, Pennsylvania, U.S.
Introduced 1893
Markets United States
Previous owners Quaker City Chocolate & Confectionery Company
Leaf, Inc.
Ambassador(s) Choo Choo Charlie
Tagline "Love my Good and Plenty!"

Good & Plenty is a brand of licorice candy. The candy is a narrow cylinder of sweet black licorice, coated in a hard candy shell to form a capsule shape. The pieces are colored bright pink and white and presented in a purple box or bag.


Good & Plenty was first produced by the Quaker City Chocolate & Confectionery Company of Philadelphia, Pennsylvania in 1893 and is believed to be the oldest branded candy in the United States.

Warner-Lambert purchased Quaker City in 1973 and sold it to Leaf Candy Company (owned by Beatrice Foods) in 1982. It is now produced by Hershey Foods, which purchased Leaf North America in 1996.

Beginning around 1950, a cartoon character named "Choo-Choo Charlie" appeared in Good & Plenty television commercials. Choo-Choo Charlie was a boy pretending to be a railroad engineer. He would shake a box of the candy in his hand in a circular motion, imitating a train's pushrods and making a sound like a train. Advertising executive Russ Alben wrote the "Choo-Choo Charlie" jingle based on the popular song "The Ballad of Casey Jones".