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Harrah's Cherokee Center - Asheville
Former names Asheville Civic Center Complex (1974–2011)
U.S. Cellular Center Asheville (2011–2019)
Address 87 Haywood St
Asheville, NC 28801-2852
Owner City of Asheville
Capacity 7,674 (ExploreAsheville.com Arena)
2,431 (Thomas Wolfe Auditorium)
500 (Banquet Hall)
Construction
Broke ground June 2, 1970
Opened June 22, 1974
Architect
  • Lindsey Gudger
  • John Cort
Tenants
Asheville Smoke (UHL) (1998–2002)
Asheville Altitude (NBDL) (2001–2005)
Asheville Aces (SPHL) (2004–2005)

The Harrah's Cherokee Center - Asheville is a large entertainment spot in Asheville, North Carolina. It was first called the Asheville Civic Center Complex, then the U.S. Cellular Center. This place opened in 1974. It has a big arena, an auditorium, a banquet hall, and rooms for meetings. Many different events happen here, from sports games to concerts.

Explore the Venues at the Center

The Harrah's Cherokee Center has three main areas for events. Each part is designed for different types of gatherings.

The ExploreAsheville.com Arena

This is the main and largest part of the center. It used to be known as the Asheville Civic Center Arena. It can hold up to 7,674 people. This arena is perfect for big sports games, concerts, and other large shows.

The Thomas Wolfe Auditorium

The Thomas Wolfe Auditorium is a special theater with a horseshoe shape. It was built a long time ago, in 1939, as part of a project called the Works Progress Administration. It opened in January 1940. The auditorium was updated in 1974 and reopened in December 1975. It can seat 2,431 guests. It's a great place for plays, musicals, and other performances.

The Banquet Hall

The Banquet Hall is a large room, like a ballroom. It can hold about 500 guests. This space is often used for parties, dinners, and other special events.

History of the Center

The idea for this center started in July 1968. The city leaders in Asheville wanted to build a new place for events. They hoped it would help bring more people and businesses back to the downtown area. The arena was the first of its kind in Asheville.

Sports Teams and Events

Over the years, the center has been home to several sports teams.

  • The Asheville Altitude basketball team played here from 2001 to 2005. They were part of the NBDL.
  • The Asheville Smoke hockey team from the United Hockey League also played here.
  • The Asheville Aces hockey team from the SPHL used the arena too.

The center has also hosted many exciting sports tournaments. These include the Big South Conference men's basketball tournament in 1999 and 2000. It also hosted the Southern Conference men's basketball tournament from 1984 to 1995.

Other Notable Events

Many famous events have taken place at the center.

Changes and Updates to the Center

Over time, the center has needed updates. Starting in 2010, improvements began to be made.

Renovations and Future Plans

People in Asheville have wanted to update or replace the old Civic Center for a long time. The city has spent money on basic repairs. They even planned a "living roof" for the building. There have been many ideas for the center's future. Some ideas included tearing it down and rebuilding in the same spot. Other ideas suggested building a new center in a different part of the city.

How the Center Got Its Name

The center's name has changed a few times over the years.

U.S. Cellular Center (2012-2019)

In November 2011, the Asheville City Council decided to name the building after U.S. Cellular, a phone company. This name change started on January 1, 2012. U.S. Cellular agreed to pay money to the city for the naming rights. This money helped pay for some of the renovations needed at the center.

Harrah's Cherokee Center (2020-Present)

On May 29, 2019, the city council approved a new naming deal with Harrah's Cherokee. This new name took effect in 2020.

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