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Jewelpet
Jewelpet logo.png
The Official Logo of the Jewelpet Franchise in Japan
Creator Sanrio
Sega Toys
Original work Sanrio Toys
Print publications
Novels Jewelpet: The Fuss in the Jewel Festival!? (2012)
Films and television
Films Jewelpet the Movie: Sweets Dance Princess (2012)
Jewelpet Attack Travel! (TBC)
Television series Jewelpet (2009)
Jewelpet Twinkle☆ (2010)
Jewelpet Sunshine (2011)
Jewelpet Kira☆Deco (2012)
Jewelpet Happiness (2013)
Lady Jewelpet (2014)
Jewelpet: Magical Change (2015)
Audio
Soundtracks Jewelpet: Happy Music (2010)
Jewelpet Twinkle☆: Happy Happy Music (2010)
Jewelpet: Kirapika☆Song (2010)
Jewelpet Sunshine: Happyx3 Music (2011)
Jewelpet The Movie: Sweets Dance Princess Soundtrack (2012)
Original music See List of Jewelpet soundtracks
Miscellaneous
Toys Various (including plushes)
Producer Yuko Yamaguchi
Original artwork by Miyuki Okumura
Official Website http://jewelpet.info/

Jewelpet (Japanese: ジュエルペット, Hepburn: Juerupetto) was a Japanese media franchise and toy line created in 2008 as a joint venture between Sanrio and Sega Toys, produced by the third character designer of Hello Kitty, Yuko Yamaguchi and illustrated by the character designer of Cinnamoroll, Miyuki Okumura. The franchise was originally launched on January 15, 2008, focusing on animals named after jewels, birthstones and minerals, who can use magic using their eyes.

Due to its success, Sanrio and Sega Toys expanded the Jewelpet franchise overseas. The franchise is currently being licensed by Italian company Giochi Preziosi for its European release.

The official slogan is "Eyes of Jewel that Shine, glittering with Luck and Good Fortune".

Story

In an antique shop, there was a magical Jewel Box which sat there for centuries and shined in very bright colors. A girl accidentally encountered the box and opened it, causing a strange light to shine and the girl was sucked inside. She was now in a strange new world that shined like jewels. A sign read 'Jewel Land'. The girl was amazed, as everything shone in bright colors and was decorated in all kinds of jewels. At the center of the town, there was a strange tower, also decorated with magical jewels. She went to the tower and went inside.

The girl was greeted by a princess and was happy to see her as she offered her a jewel apple. The girl accepted the gift and the jewel in the girl's hand glowed, magically transforming into a cute animal. The princess said the creature was called a Jewelpet, and each of them live in Jewel Land. However, she also told her the crisis that Jewel Land was facing as the magic was starting to vanish. She told the girl that she must raise that Jewelpet she had into a full-fledged magician.

Each Jewelpet differs from their magical Jewel Eyes and depends on the human partner who awakens them and use magic whenever they need to. They all study magic along with their partners in a special school in Jewel Land for them to become master magicians. The pets and their partners must endure a lot of hardships and even trouble. With each care the human partners give to their Jewelpets, the pets love them back.

For a Jewelpet to become a magician, it must go through rigorous training and studying with their human partners to prevent the crisis in Jewel Land. If the Jewelpet becomes a magician, they'll be rewarded with a magical Jewel Cloak, as a symbol of mastery over its magic.

Media

Toys

Sega Toys collaborated with Sanrio to release a line of plush toys on January 15, 2008. Each plush Jewelpet contains a password to access the Web-Gurumi website, a special site in which the customer "adopts" this pet in the virtual world. If the user doesn't have the password, the user may not get access to the website. Accounts expire within one year, unless another Jewelpet toy is bought, and that animal is added to the user account. With the expansion of the series, toy replicas of the Jewel Stick, Jewel Charms, Jewel Pocketbook and Jewel Pods from the anime series were made as well.

Merchandise

As with other Sanrio character franchises such as Hello Kitty, My Melody, Sugarbunnies and Cinnamoroll, Jewelpet merchandise mostly consists of stationery, school supplies, bags, raincoats, umbrellas, bento boxes and even toy replicas of the Jewel Stick and Jewel Pocketbook from the anime series. Merchandise was released by Sanrio, Sega and Bandai, among other companies. The popularity of the series then expanded overseas in Hong Kong, South Korea and Europe.

A Trading Card Game spinoff was also released by Bushiroad, the creators of the Weiß Schwarz, Alice X Cross and Cardfight!! Vanguard Trading Card Games. Both the starter set and booster packs were released on July 30, 2009. and was later discontinued in 2010. Also several Jewelpet characters were also released as stickers for the instant messaging software LINE.

Anime

An anime adaptation of the Jewelpet franchise was produced by Studio Comet and premiered on April 5, 2009 on TV Osaka and TV Tokyo, replacing Onegai My Melody Kirara★ in its initial timeslot. The series also recently aired in Taiwan on YOYO TV, and premiered as part the Boing programming block on the Telecinco television network in Spain in April 2010. In February 2011 the series aired in Italy on Italia 1. A spinoff, titled Jewelpet Twinkle☆ (ジュエルペット てぃんくる☆, Juerupetto Tinkuru☆) began airing on TV Tokyo on April 3, 2010 and concluded its broadcast on April 2, 2011. A third installment, titled Jewelpet Sunshine (ジュエルペット サンシャイン, Juerupetto Sanshain) premiered on April 9, 2011. A fourth series titled Jewelpet Kira☆Deco! (ジュエルペット きら☆デコッ!, Juerupetto Kira☆deko!) was released on April 7, 2012 and ended on March 30, 2013. A fifth installment titled Jewelpet Happiness (ジュエルペット ハッピネス, Juerupetto happinesu) was first revealed on the March Issue of Pucchigumi and premiered on April 6, 2013 and ended on March 29, 2014. The sixth installment, Lady Jewelpet (レディジュエルペット, Redi Juerupetto) was announced by Sanrio via the official Anime Twitter account and aired from April 5, 2014 to March 28, 2015. Jewelpet: Magical Change (ジュエルペット マジカルチェンジ, Juerupetto Majikaru Chenji) was revealed in the 2015 Winter Wonder Festival and later in the March 2015 issue of Pucchigumi. It is the final installment of the Jewelpet franchise, is animated by Studio DEEN and aired from April 4, 2015 to December 26, 2015. It was replaced by Rilu Rilu Fairilu: The Fairy's Door on February 6, 2016, a month after this program's re-run selected episodes.

The character designs of the Jewelpets and the human characters were handled by Tomoko Miyakawa (Onegai My Melody) in the first and fourth series. Yukiko Ibe (Nanatsuiro Drops) handles the human character designs for Twinkle while Mariko Fujita (Galaxy Angel) handles the human character designs for Sunshine.

Movie

A feature-length movie titled Jewelpet the Movie: Sweets Dance Princess (映画ジュエルペット スウィーツダンスプリンセス, Eiga Juerupetto: Suwītsu Dansu Purinsesu), was directed by Hiroaki Sakurai (Daa! Daa! Daa!, Cromartie High School) and produced by Studio Comet and Toho. It was released on August 11, 2012, and was a box-office flop

Books

Jewel Festival Cover
Coverart of the Tsubasa Bunko novel Jewelpet: The Fuss in the Jewel Festival!?, featuring the main Jewelpets and the novel exclusive character Lollip.

Official Storybooks and Reference Books were also issued by Shogakukan during the series's release each year. Two manga spinoffs were also created, and each were published during the airing of the anime series. The first one was serialized in the Shōjo Magazine Pucchigumi with illustrations by Mako Morie in 2009. The first series ended in the same year. On December 28, 2009, a second manga was then serialized in the Shōjo Magazine Ciao with illustrations and story by Sayuri Tatsuyama under Sanrio and Sega Toys' permission. The manga ran from February 2010 to September 2010.

An official light novel titled Jewelpet: The Fuss in the Jewel Festival!? (ジュエルペット: ジュエルフェスティバルはおおさわぎ!?, Juerupetto: Juerufesutibaru wa ōsawagi!?) was released as part of Kadokawa's Tsubasa Bunko Children's Light Novels on May 11, 2012, written by Hiroko Kanasugi and illustrated by POP. It introduces an exclusive character to the story, a "Jewelpet" named Lolip (ロリップ, Rorippu) and the story revolves around her experiences and bond with Ruby and her friends while setting up the Jewel Festival in Jewel Land.

An official guide book to commemorate the third series was also published by Yousensha, titled Jewelpet Sunshine FANBOOK (ジュエルペット サンシャインFANBOOK, Juerupetto Sanshain FANBOOK). The book is part of the Otoma Anime Collection books and contains character profiles, a story outline, an introduction to the world of Jewelpet, a listing of songs used in the series and interviews from both the cast and staff members of the series. The book was published on June 2, 2012.

Games

Seven video games were also made to tie in with the toy and anime franchises, three were for the Nintendo DS, three for the Nintendo 3DS and one for the video game arcades in Japan.

Events

Several musicals were held in Sanrio Puroland and Sanrio Harmonyland, featuring several of the Jewelpets: Ruby, Sapphie, Garnet, Labra, Angela, Charlotte, Jasper and Rosa. Ruby is a mascot costume at Puroland. Some of the musicals also feature other Sanrio characters. A musical based on the Kira Deco arc of the anime premiered in Japan in June 2012.

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