La Michoacana (ice cream) facts for kids
La Michoacana is a well-known name for many ice cream shops in Mexico. These shops are famous for their delicious ice creams and fruit pops, called paletas. You might see them with a pink color scheme and a picture of a Mexican woman as their logo.
Shop in La Paz, Baja California Sur
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| Industry | Retail |
| Founded | Helados La Michoacana 1930 in Tocumbo, Michoacán.
Paleterias La Michoacana: 1942 La Nueva Michoacana: 1952 La Michoacana es natural 1992 Michoacán A Pedir de Boca 2016 |
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| Headquarters | , |
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| Products | Paletas, ice-creams, etc. |
Contents
What is La Michoacana?
La Michoacana is a popular brand of ice cream parlors. There are actually three main groups that use this name: Paleterías La Michoacana, La Nueva Michoacana, and Helados La Michoacana. Even though they are different, they all share the "La Michoacana" name. They also often use pink colors and a logo with a Mexican woman.
A Unique Business Model
These ice cream shops are not like typical chain stores. They are mostly small, independent businesses. Each shop chooses to use the La Michoacana name. This means that the ice cream flavors, prices, and how good the products are can be different from one shop to another.
There are many La Michoacana shops in Mexico. People believe there are between 8,000 and 15,000 locations! These shops are often run by families. It's a successful way for many families to have their own business. It's not a formal franchise where one big company owns all the stores.
Spreading Across Borders
In 1992, a group led by Alejandro Andrade helped create a special image for La Michoacana. This image helped to unite all the different parlors. Now, this image is a symbol for the whole town of Tocumbo, where the idea started. You can find La Michoacana shops not only in Mexico but also in the United States, Central America, and South America.
The Brand's History
Because many different businesses use the same name, there have been some disagreements over who has the rights to the "La Michoacana" brand. These are like legal discussions to decide who can use the name.
In January 2021, a company called Wind Point Partners bought Paleteria La Michoacana (PLM). They did this through their other company, Tropicale Foods (which makes Helados Mexico).
