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Lego Baby facts for kids

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Lego Baby
12-11-03 Duplo Primo.JPG
Lego Baby bricks
Subject Various
Licensed from The Lego Group
Availability 1995 (1995)–2005
Total sets 48 Lego Baby and 61 Lego Primo

Lego Baby (also known as LEGO Baby) was a special toy line from The Lego Group. It featured larger bricks and other items designed for very young children, typically from 6 to 18 months old. This line was created for babies who were too young for regular Lego Duplo bricks, which are usually for kids aged 1 to 5 years.

The Lego Baby bricks were made bigger to ensure babies could not accidentally swallow them, making them safe for the youngest players. These larger bricks had limited compatibility with other Lego elements. However, some regular Lego bricks could attach to the bottom, and special adapter pieces were also available.

Over time, the Lego Baby collection grew to include many different sets. These sets featured cute figures, friendly animals, trains, toys that made sounds, and even baby walkers. The line also offered general baby toys and products made from soft fabric.

Discovering Lego Baby: A Toy Line for Little Ones

The Start: Duplo Primo and Lego Primo

The Lego Baby journey began in September 1995. It was first introduced under the name Duplo Primo. The very first sets released were numbered #2080, #2082, #2084, and #2086. These sets helped introduce the new concept of Lego for infants.

By 1997, the line changed its name to Lego Primo. It also got a new, friendly yellow elephant as its logo. This rebranding brought 10 new sets to the collection. In 1999, the recommended age range for these toys was updated. It changed from 6–18 months to a broader 3–36 months.

Why the Name Changed to Lego Baby

After 1999, the "Primo" name was no longer used. This was because the name sounded similar to a word related to babies born very early. Lego wanted to avoid any possible negative feelings associated with that term. To ensure a positive image, Lego decided to rebrand the line.

In 2000, the toys were officially renamed Lego Baby. This new name clearly showed who the toys were for. New sets were added, including some made with soft textile materials. In 2001, Lego even worked with The Walt Disney Company to create special licensed sets featuring beloved characters like Mickey Mouse.

The Lego Explore Experiment

A big change happened in 2002. The Lego Baby line was combined with the Lego Duplo line. Together, they formed a new brand called Lego Explore. The idea was to create a unified line for young children.

However, by 2003, it became clear that people did not easily recognize Lego Explore. They often didn't connect it with either Lego Duplo or Lego Baby. To help with this, special notices started appearing in early 2004. These notices clarified that Lego Explore sets included Duplo elements.

Lego Baby's Return and Final Years

In mid-2004, Lego decided to bring back the Lego Baby line. Several new sets were launched, and the brand received a new logo. This time, a cute teddy bear became the symbol for Lego Baby. Interestingly, the yellow elephant logo from the old Primo brand found a new home. It was used in blue for the Lego Quatro line, which also started in 2004.

Lego Baby continued to offer fun and safe toys for infants for a few more years. However, the line was eventually discontinued in 2006.

See also

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Emma Amos
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Lego Baby Facts for Kids. Kiddle Encyclopedia.