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LittleBe facts for kids

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ITV's LittleBe Logo 2018.png
Country United Kingdom
Network ITVBe
Slogan Let’s have some fun
Language(s) English
Picture format 1080i HDTV
Owner ITV Digital Channels Ltd
(ITV plc)
Sister channels CITV
Launched September 3, 2018; 5 years ago (2018-09-03)
Replaced Mini CITV

LittleBe (stylized as little Be) is a British children's preschool television programming block broadcast by ITVBe. The block was launched on 3 September 2018. The block airs at 9:00am to 12:00pm on weekends and weekdays. This block is aimed at 2-6 year olds.


On 4 July 2018, the block was announced at the Children's Media Conference. tentatively without a name. It was eventually named LittleBe and launched on 3 September 2018.

The block is similar to the Mini CITV block that CITV used to broadcast before the network removed all pre-school shows from the channel.

On 30 August it was announced that Sooty would move to the block from its original broadcaster, CITV.


Jason Ford from ITV Creative made a coordination with Bubble to create visual effects and animation for the block's promos and brand. Greg Claridge and James Taylor are the composers for the block's music and sound effects.

Jason Ford had stated for the development:

“It was an absolute pleasure to work with Greg, James and the team. From the offset they completely understood the unique feel I wanted to achieve to complement the stripped back animation style for littleBe.”

—Jason Ford ITV Creative, Creative Director Brand & Design


Some of the channel's most notable programming has been specially commissioned by LittleBe, such as Pip Ahoy!, and Sooty. A vast of other programmes are sourced from the likes of Disney Junior, Family Jr., KiKa, ABC Kids, Piwi+, Universal Kids and TiJi.

Current Programming

Former Programming

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