Madame Flavour facts for kids

Madame Flavour is an Australian company that makes delicious teas and herbal teas. It was started in 2007 by Corinne Noyes. She wanted to create high-quality loose leaf teas because she noticed there weren't many available.

The teas get their special ingredients from places like Sri Lanka, India, and China. They also use native Australian herbs grown right here. Corinne Noyes gets ideas for her unique tea mixes from her travels around the world. She has visited countries like Cuba, France, America, China, Sri Lanka, and Norway. Corinne is still the main person who creates all the tea blends for the company.

Packaging and Design

Madame Flavour teas are designed with a focus on girls and women. Inside the tea boxes, you might find special letters or coloring pages. This helps the company connect with its customers in a fun way. When the teas first came out, Corinne Noyes even signed 1,000 letters herself! The company has received over 20,000 letters back from happy customers.

Tea Bag Types

You can buy Madame Flavour teas in a few different ways. They come as loose leaf tea, which means you use a tea infuser. They also come in pyramid-shaped tea bags made from a special gauze material. There are also infuser pods available. The tea bags are made from corn starch, which is a plant-based material. This means they are good for the environment and can break down naturally.

Delicious Tea Blends

Madame Flavour offers many different kinds of tea. In 2011, some popular blends included Signature Blend, Grey De Luxe, and Sultry Chai. They also had Green, Jasmine and Pear, and White with Rose teas. That same year, a new herbal tea called Mint Lavender Tisane was added. This tea has no caffeine and mixes peppermint, spearmint, and lavender. It was inspired by Corinne Noyes's rainforest property in South Gippsland, Australia.

New Flavors and Treats

In 2012, the company started selling smaller, more affordable 18-pack versions of their teas. These included Special Blend 18 and Grey de Luxe 18.

By 2015, Madame Flavour launched a new line called "Tea Treats." These were the first dessert-inspired teas available in Australian supermarkets. Some of these yummy flavors included Orange Choc Ceylon, Caramel Oolong, and Mint Choc Rooibos.

In 2016, even more new teas were released. These included Blood Orange Fruit Tea, Ginger Masala Chai, and Green Jasmine Pear.

Where Ingredients Come From

The ingredients for Madame Flavour teas come from different places. For example, the Earl Grey Twist blend uses lemon myrtle from a farm in Lismore. The Sultry Chai blend has Australian mountain pepper leaf from South Gippsland. Their English Breakfast tea uses organic Assam loose leaves from Sri Lanka. The Mint Lavender blend gets its lavender from France and round leaf mint from Gippsland.

Where You Can Find Madame Flavour

Madame Flavour teas are sold in many places. In 2008, the teas were available in 700 supermarkets across Australia. By 2012, this number grew to over 1,200 supermarkets. In 2015, you could find them in more than 1,800 supermarkets. This includes big chains like Coles and Woolworths in Australia, and Countdown in New Zealand.

Tea on the Go

Madame Flavour teas are also served on Virgin Australia flights. You can also enjoy them in Crown and Metropole hotels. The company makes a huge amount of tea each year. They produce about 15 million tea bags in up to 60 different types!

Company Location

The business first started in Corinne Noyes's home in Highett in 2007. In 2011, the business moved to a commercial building, also in Highett. Today, Madame Flavour operates from Brighton.

Awards and Campaigns

Madame Flavour has received recognition for its work. In 2011, Corinne Noyes was a finalist for the Telstra Business Women's awards in Victoria. In 2012, the company's infuser pods were finalists in the Food Magazine Awards.

Marketing and Mindfulness

A marketing campaign for Madame Flavour was a finalist in the 2013 Melbourne Design Awards. In 2014, the brand supported the Fish Creek Tea Cosy Festival. Corinne Noyes also spoke about "conscious marketing" in 2015.

In 2016, Madame Flavour teamed up with Smiling Mind. Together, they created a three-minute meditation ritual using tea. This app-based activity helps people practice mindfulness while enjoying their tea.

See also

• Tea in Australia
• List of oldest companies in Australia
• List of tea companies