Masters Home Improvement facts for kids
| Industry | Home Improvement retail |
|---|---|
| Founded | 2011 |
|
Number of locations
|
33 |
|
Area served
|
Australia |
|
Key people
|
Grant O'Brien (Woolworths Limited CEO), Don Stallings (CEO), Melinda Smith (COO) |
| Parent | Woolworths Limited (Bella Vista, New South Wales, Australia) Lowe's (Mooresville, North Carolina, United States) |
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Masters Home Improvement was a chain of large retail stores in Australia. These stores sold many different things for your home. You could find tools, building materials, and garden supplies there. It was like a giant DIY (Do-It-Yourself) shop! The company was started by two big businesses. These were Woolworths Limited from Australia and Lowe's from the United States.
Contents
What Was Masters Home Improvement?
Masters Home Improvement was a group of stores that sold items for home improvement. This means they sold everything you might need for building, fixing, or decorating your house. They had tools, paint, timber, plants, and even large appliances. The stores were designed to help both professional builders and everyday people.
How Masters Started
The very first Masters Home Improvement store opened its doors in 2011. It was located in a suburb of Melbourne called Braybrook. On August 31, 2011, the store opened for tradespeople. These are people who work in jobs like building or plumbing. The next day, September 1, 2011, it opened for everyone else. Masters was created to compete with other similar stores in Australia.
What Made Masters Different?
Masters Home Improvement stores had some unique features. Unlike some other hardware stores, they included McDonald's and McCafe outlets. This meant you could grab a snack or a drink while you shopped. They also had special push-buttons for customer assistance. If you needed help, you could just press a button. Another difference was their "whitegoods" departments. These sections sold large kitchen and laundry appliances. You could find refrigerators, dishwashers, washing machines, and dryers there.
Masters' Main Rival
Masters Home Improvement's main competitor was another big chain of hardware stores. This rival was called Bunnings Warehouse. Bunnings Warehouse stores are operated by a company named Wesfarmers. Masters tried to offer different things to attract customers. They wanted to stand out from their main rival.
