Metlink facts for kids

Metlink used different colors for each type of transport.

Metlink was the name used for all public transport services in Melbourne, Australia. It was like a brand name that brought together all the different train, tram, and bus companies.

What Was Metlink?

The Metlink brand started in 2003. Its main goal was to make public transport easier to understand. It helped people know how to get around Melbourne.

Metlink used a special color system. This helped people quickly see which type of transport they were using.

• Train station signs and timetables were blue.
• Tram stop signs and timetables were green.
• Bus network signs were orange.
• Regional trains, which travel outside the city, were purple.

Metlink's Campaigns

Metlink tried to make using public transport simple and fun. They had some interesting campaigns to encourage people to use their services.

One well-known campaign was called BATBYGOBSTOPL. This stood for "Buying A Ticket Before You Get On Board Saves Time Or Problems Later." It was a funny way to remind people to buy their tickets.

In July 2007, Metlink launched another campaign. It was called "I Highly Recommend You Get on the Bus." This campaign featured a comedian named Frank Woodley. It aimed to get more people to use bus services.

The Future of Transport Branding

There were plans for a similar brand called Viclink. This new brand would cover regional bus and train services in Victoria. Regional railway stations started getting new signs in October 2006.

Related Pages

• Railways in Melbourne

Images for kids

• 

  A screen showing passenger information.