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Molly Soda
Born
San Juan, Puerto Rico
Nationality American
Occupation Artist
Movement Video art, performance art, photography, new media art, Post-Internet

Amalia Soto, known as Molly Soda, is an artist who lives in Brooklyn. She creates art using many different digital tools. Her art includes selfie videos, animated pictures called GIFs, and small magazines called zines. She also creates online performance art. Her work is shown both on the internet and in art galleries.

Molly Soda's art looks at how technology changes how we see ourselves. She also explores modern ideas about feminism (equality for girls and women), especially online. Her work also touches on mass media and popular social media culture. Molly Soda helped edit a book in 2017 called Pics or It Didn't Happen: Images Banned from Instagram. She worked on this book with Arvida Byström.

About Molly Soda

Molly Soda was born in San Juan, Puerto Rico. She grew up in Bloomington, Indiana. She studied photography at the Tisch School of the Arts in New York City. She finished her studies in 2011. Molly Soda says that artists like Marina Abramović and Carolee Schneeman have influenced her work. Since 2011, she has worked in cities like Chicago, Detroit, and New York.

Becoming an Internet Star

Molly Soda started writing blogs when she was a teenager. In the late 2000s, her Tumblr blog became very popular. It gained a lot of attention on Tumblr and other social media sites. She became a well-known internet star. People knew her for her art that felt like teen confessions. Her unique style was copied by many online groups. In 2011, she was part of a small online trend called seapunk. She even sometimes danced as a backup for the musician Grimes.

Her Art Projects

Molly Soda first became known for her college project called Tween Dreams. This project was a series of videos on YouTube. It was later released on VHS tapes. The videos were about a group of preteen friends growing up in the suburbs. They showed the drama of high school dances, chatroom fights, and meeting boys at the mall in the 2000s. Molly Soda played every character in the videos herself.

In 2013, Molly Soda's webcam video Inbox Full was shown at a digital art auction. This auction was organized by curator Lindsay Howard. Inbox Full was a ten-hour-long art piece. In it, Molly Soda read out every message from her Tumblr inbox. She showed her real self, which was different from many people who carefully planned their online image.

Her 2015 work, Virtual Spellbook, was on an internet platform called NewHive. This project looked at how people can have control over technology. It also playfully explored ideas often linked to magic and women. The project offered a series of interactive spells to help deal with technology.

In another 2015 project, From My Bedroom to Yours, Molly Soda mixed Tumblr style with internet culture. She created a space that looked like her own bedroom/studio. This showed her feelings and made the art feel very personal. She designed the art gallery to feel like a private room. She treated the physical gallery space differently from her online presence. She felt people might take things more seriously in real life. With From My Bedroom to Yours, Molly Soda created a feeling of closeness. She did this by making a copy of her own bedroom inside the gallery walls.

Molly Soda has shown her art in the United States and other countries. She has had solo shows in New York (Jack Barrett), Los Angeles (Leiminspace), Bloomington (Breezeway Gallery), and London, England (Annka Kultys Gallery). In 2017, Molly Soda won the Lumen Founders' Prize. She won it for an augmented reality project. She worked on this project with Nicole Ruggiero and a group from Berlin called Refrakt.

See also

  • Post-Internet
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