Nutro Products facts for kids

The Nutro Company is a business that makes food for dogs and cats. They are known for brands like Max, Wholesome Essentials, Ultra, Wild Frontier, and Crave. They also make Greenies dental treats. The company is owned by Mars, Incorporated, a very large company. Nutro's main office is in Franklin, Tennessee, in the United States. Their products are sold in many places around the world, including Asia, Australia, Canada, Europe, New Zealand, and the US.

History

The Nutro Company started in 1931. In 1933, three brothers, John, Herman, and Albert Saleen, had a fox farm. They made their own fox food and also created wet dog food. John Saleen took over the business in 1947.

The company was first started by Herben Serois in 1931. He got a special approval, called a trademark, for the name 'Nutro' in 1936. John Saleen later renewed this trademark in 1952.

John Saleen's son, Steve Saleen, joined the family business after college. He helped make the food, deliver it, and sell it. Steve also helped create new marketing ideas. He even designed the modern Nutro logo that was used before Mars Inc. bought the company.

Steve Saleen later became very interested in cars and racing. In 1983, he started his own car company called "Saleen Autosport." Because of this, John Saleen decided to sell Nutro. In 1975, he sold the business to his friend, Ed Brown.

In 1985, with the help of Dr. Sharon Machlik, Nutro created their Max line of foods. These foods used a special mix of chicken, lamb, and rice. Instead of traditional ads, the company gave retailers lots of information. This information explained what dogs and cats need to eat. It also compared Nutro's ingredients to other brands.

Mars, Incorporated bought The Nutro Company in 2007. After this, Nutro's main office moved to Tennessee.

Products

Nutro makes several different types of pet food. They have wet foods in cans and dry foods called kibbles in bags. For cats, they have Max Cat and Natural Choice lines. For dogs, they offer Nutro Max, Natural Choice, and Ultra lines.

Each line has different flavors and recipes for pets of different ages. The Ultra line was made to be a high-quality, holistic dog food. This means it focuses on the pet's whole health.

Nutro's dry foods are made using an extrusion process. This process shapes the food into kibbles. They use vitamin E as a natural way to keep the food fresh.

In 2006, Nutro's Adult Lamb and Rice formula became very popular. It was named the number one lamb and rice dog food in America. This achievement earned the company a special blue ribbon for their food.

Images for kids

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  This image shows the original Nutro trademark from 1931.