Paper Boat facts for kids

Paper Boat is a popular brand from India. It makes traditional Indian drinks and snacks. The company that owns Paper Boat is called Hector Beverages. Its main office is in Bengaluru, India.

Paper Boat started in August 2013. It became known for its tasty Indian drinks. These include Aam Panna, Jaljeera, and Aam Ras. At first, the drinks came in small pouches. Now, you can also find them in bigger one-liter Tetra Pak cartons.

The Story of Paper Boat

How Paper Boat Started

Hector Beverages, the company behind Paper Boat, began in 2009. It was founded by four friends: Neeraj Kakkar, Neeraj Biyani, Suhas Misra, and James Nuttall.

Their first product was a protein drink called Frissia. Then, in 2011, they launched an energy drink called Tzinga.

In March 2013, the company created Paper Boat. This new brand focused on traditional Indian fruit drinks. This was a big change for the company.

Growing the Drink Collection

Paper Boat first offered Aam Panna and Jal Jeera. Later, they added many more traditional drinks. These included Aam Ras, Chilled Rasam, Kokum, Jamun Kala Khatta, Chilli Guava, and Neer More.

In 2016, Paper Boat started selling larger 500 ml Tetra Prisma Aseptic packs. These were for Aam Ras and Anar. They stopped making the 500 ml packs in 2017. Instead, they launched their drinks in even bigger 1-liter Tetra Prisma Aseptic cartons.

Expanding to Snacks

Paper Boat also started making traditional Indian snacks. In 2016, they launched the popular Indian sweet, peanut chikki.

Paper Boat Products

Paper Boat offers a variety of drinks and snacks.

Drinks

Paper Boat makes fruit-based Indian drinks and some milk-based ones.

They also have special drinks for Indian festivals. Panakam is available during Rama Navami. Sherbet-e-Khas is sold during Eid. In 2018, they added Coconut Water to their list.

Their one-liter Tetra Pack cartons include flavors like Aam Ras, Jamun, Anar, Apple, Guava, Mixed Fruit, Pineapple, Cranberry, Tomato, and Lychee Ras. The Aam Ras drink is made from naturally ripened mangoes.

Here are some of the drinks Paper Boat offers:

• Aam Panna
• Aamras
• Anar
• Chilli Guava
• Ginger Lemon Tea
• Jaljeera
• Jamun
• Kokum
• Neer More
• Panakam
• Rose Tamarind
• Şerbet-e-Khaas
• Thandai
• Lush Lychee

Foods

Paper Boat's first snack was peanut chikki. This chikki is a Fair-Trade product. This means that everyone involved in making it is treated and paid fairly. The company buys its peanuts directly from farmers in Gujarat, India.

Paper Boat chikki comes in different types. These include crushed peanut, sesame, and Rajgira peanut.

Paper Boat also offers other snacks:

• Nuts, seeds, and berries:
  • Almonds
  • Cashews
  • Mixed nuts
  • Pistachios
  • Raw nuts
  • Supermixes
  • Trail mixes
• Snacks:
  • Chikki
  • Golgappa
  • Aam papad

How Paper Boat Products Are Made

Hector Beverages has two factories. One is in Mysuru and the other is in Manesar, Gurgaon. Together, they can make ten million pouches every month.

The first factory was built in Manesar in 2010. A second, larger factory opened in Mysuru, Karnataka in 2014. The Manesar plant can produce 80 bottles per minute. The Mysuru plant is much faster, making 380 bottles per minute.

Marketing and Memories

The name "Paper Boat" and the slogan "Drinks and Memories" are meant to remind people of their childhood. They want to bring back happy memories.

Paper Boat's TV commercials often use music from the famous Indian TV show Malgudi Days. Famous poets and lyricists like Gulzar and Swanand Kirkire have written for their campaigns.

Besides TV ads, Paper Boat has also released short films. Some of these are ‘Ride Down the River of Memories’, ‘Waiting for Ma’, and ‘Rizwan - Keeper of the Gates of Heaven’.

Paper Boat has even published books! They have reprinted classic stories like Three Men in a Boat and Jungle Book. These books were sometimes given away with their drinks. In 2017, they published Half Pants Full Pants by Anand Suspi. This book shares real-life stories about growing up in Shimoga.