Pilgrims Choice facts for kids
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| Industry | Cheese |
|---|---|
| Founded | 1985 |
| Founder | David Hardisty |
| Headquarters | Leek, Staffordshire, England |
| Products | Farmhouse Vintage Extra Mature |
| Owner | Ornua |
Pilgrims Choice is a popular brand of cheese. It is owned by an Irish company called Ornua. Their main offices in the UK are in Leek, Staffordshire, England.
Even though it has a UK identification code, most of the cheese for Pilgrims Choice actually comes from Ireland. The company sells different types of cheddar cheese. These include Mature Cheddar and Extra Mature Cheddar.
The Story of Pilgrims Choice
Pilgrims Choice began in 1985. It was started by a person named David Hardisty. He also founded another company called North Downs Dairy. Later, in 1997, an Irish company bought Pilgrims Choice. The name 'Pilgrims Choice' comes from a road called Pilgrims' Way. David Hardisty used to drive on this road every day.
Launching the Brand
In 1999, Pilgrims Choice cheese started being sold in shops. It came in its special black packaging. Their "Farmhouse Vintage Extra Mature" cheddar became very popular. By the year 2000, it was one of the fastest-growing cheddar brands in Britain. It had sales of over £20 million.
Fun Campaigns
In 2014, Pilgrims Choice worked with the TV show Britain's Got Talent. They launched a campaign called 'Make The Pilgrims Choice'. This campaign let viewers vote for contestants. These were contestants who did not get through the first round of auditions. People could visit the company's website to cast their vote.
In July 2022, Pilgrims Choice launched a new TV advertisement. It was a short 10-second ad. It was shown on channels like Food Network, Discovery+, and YouTube.
Eco-Friendly Packaging
In September 2020, Ornua announced a change for Pilgrims Choice. They decided to update the cheese blocks with new packaging. This new packaging uses less plastic. It is more eco-friendly, which means it is better for the environment.
