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Plazma (biscuit) facts for kids

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Plazma
PlazmaLogo.png
Type Biscuit
Owner Bambi A.D.
Introduced 1967; 58 years ago (1967)
Markets South Europe
Tagline All you need (Serbian: Све што ти треба)

Plazma (pronounced Plaz-ma) is a super popular brand of soft biscuits. These yummy treats are owned by a company called Bambi A.D. in Serbia. Plazma biscuits first came out in 1967. They were made to be a tasty and affordable choice for everyone. Outside of Serbia, especially in Western Europe and the Americas, you might know them as "Lane" biscuits.

History

The story of how Plazma biscuits began is quite interesting! One version says that a baker named Petar Tutavac (1934–2022) used to work for an Italian biscuit company. When he lost his job, he decided to go back to his hometown of Požarevac in Serbia. There, he helped start the food company Bambi a.d. and create the famous Plazma biscuits in 1967. They were called "Lane" outside of former Yugoslavia to avoid any legal issues with other companies.

However, the founder of Bambi, Momčilo Filipović, shared a different story. He wanted to turn a wheat mill in Leskovac into a biscuit factory. The city preferred to focus on its traditional textile industry. So, after a lot of talks, Bambi was set up in Požarevac. Petar Tutavac, who was a master-baker from a small factory in Croatia, joined the team. He later became the technical director.

Varieties

Plazma ground biscuits
An image of Plazma Mlevena

Over the years, Plazma has created many different kinds of biscuits. There have been 20 varieties in total! Nine of these varieties are no longer made.

Plazma Varieties
Name Description Year of release Still made?
Plazma Mlevena This is Plazma biscuit that has been ground into crumbs. It's great for desserts! 1998 Yes
Čoko Plazma A smaller Plazma biscuit, half-covered in chocolate. It joined Plazma Plus in 2018. 2008 No
Plazma Dobar Start Plazma cereal with pieces of dried fruit. It was advertised as a quick breakfast. 2009 No
Plazma Keksići Small Plazma biscuits shaped like animals. These were made for children. They came in chocolate and plain flavors. 2010 No
Plazma Posna This Plazma keeps the same great taste but is made without ingredients that are not "posno" (suitable for fasting periods). 2011 Yes
Plazma Diet Plazma biscuits with no sugar added. 2012 Yes
Plazma XXL A single, longer Plazma biscuit, half-covered in chocolate. It's a bigger treat! 2013 Yes
Plazma 2 Go Smaller Plazma biscuits, perfect for taking with you. Plazma Mini replaced it in 2015. 2013 No
Plazma Uživancija A smaller pack of Plazma that had 6 biscuits inside. 2013 No
Plazma Milky Sandwich A cookie shaped like a sandwich, with milk cream between two Plazma cookies. It was inspired by eating Plazma with milk. 2014 No
Plazma Shake&Go An instant drink powder. When mixed with water, it made a milkshake that tasted like Plazma and milk. 2014 No
Plazma Plus (2014-2018) Plazma with added hazelnuts and grains. It later combined with Čoko Plazma to make the new Plazma Plus. 2014 No
Plazma Mini Smaller Plazma biscuits. They were available in different flavors, like Apricot with Yogurt. 2015 No
Plazma Mini Mini Tiny, bite-sized Plazma biscuits. They came in flavors like Chocolate, Banana, Strawberry-Milkshake, and Peanut (which is no longer made). 2016 Yes
Plazma Slana This Plazma biscuit has less sugar and more salt. It tastes more like a cracker. It comes in Regular and Cheese flavors. 2017 Yes
Plazma Plus Smaller Plazma biscuits with stronger flavors. They first came out in Chocolate, Cappuccino, and Hazelnut. Later, Caramel and Apricot with Yogurt were added. 2018 Yes
Plazma Kids Small Plazma biscuits shaped like Paw Patrol characters. These are often advertised for young children. 2018 Yes
Plazma Kocka A wafer with ground Plazma and walnuts, covered in chocolate and more walnuts. 2018 Yes
Plazma Sticks A Plazma biscuit shaped like a stick. It's covered in chocolate, walnuts, and ground Plazma. 2020 Yes
PlazMix Plazma chunks mixed with raspberries or hazelnuts and dark chocolate. It's meant to be eaten like cereal with milk. 2021 Yes
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