Pop Secret facts for kids
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| Owner | Snyder's-Lance (2016–pres.) |
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| Introduced | 1986 |
| Previous owners | General Mills (1986–2008) Diamond Foods (2008–16) |
Pop Secret is a popular American brand that makes delicious popcorn. It is currently owned by Snyder's-Lance, which is part of the Campbell Soup Company since 2017. Snyder's-Lance bought the Pop Secret brand from Diamond Foods in early 2016. Pop Secret popcorn was first introduced by General Mills in 1986.
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About Pop Secret
Pop Secret first launched its popcorn products in January 1986. For many years, the popcorn was made by General Mills. Later, in September 2008, another company called Diamond Foods bought the Pop Secret brand.
Fun Facts and Sponsorships
Pop Secret has been involved in many interesting projects over the years.
Pop Secret and Racing
Pop Secret used to sponsor exciting NASCAR car races. These included the "Pop Secret Microwave Popcorn 400" race in North Carolina. They also sponsored the "Pop Secret 500" race in California.
Colorful Popcorn and Movies
In the early 1990s, Pop Secret made a special kind of popcorn called Pop Qwiz. This popcorn came in fun colors like yellow, blue, and green. There was even a "mystery bag" with a surprise color!
Pop Secret also created the "What's Your Pop Secret? Theatre." This was a special program that helped show movies made by independent filmmakers. They still support Film Independent (FIND), which is a group that helps make filmmaking more diverse.
Pop Secret at Disney
In 2014, Pop Secret started selling popcorn that was already popped and ready to eat in a bag.
On September 15, 2015, Pop Secret became the official popcorn of the Disneyland Resort and the Walt Disney World Resort. This means you can find their popcorn at these famous theme parks! Pop Secret also became the main sponsor of the amazing nighttime show Fantasmic! at Disney's Hollywood Studios in Walt Disney World.
See also
