Teekampagne facts for kids
Teekampagne is a German company that sells a lot of tea, especially a type called Darjeeling. Their name means 'Tea Campaign' in English. They are based in Potsdam, Germany.
Teekampagne is the biggest company in Germany that sells tea by mail. They are also the world's largest buyer of loose Darjeeling tea. They have a special system that lets you trace every package of tea back to the tea garden where it grew. This system also shows documents about how the tea was tested and checked for quality.
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How Teekampagne Started
Teekampagne was started in Berlin in 1985 by a person named Günter Faltin. He was an entrepreneur, which means he was good at starting businesses. He was also a professor at the Freie Universität Berlin.
Teekampagne's Business Idea
The company's way of doing business helps them save money. Here's how:
- They buy tea directly from India, which cuts out extra steps.
- They focus on selling only one main product: Darjeeling tea.
- They only sell organic teas, which means the tea is grown without harmful chemicals.
- They test their tea very carefully to make sure it's high quality.
- They sell their tea in large packages.
Helping the Environment in Darjeeling
Teekampagne works with the WWF (which stands for World Wide Fund for Nature) on a special project. This project helps plant trees in Darjeeling, India, where their tea comes from.
The SERVE Reforestation Project
The project is called SERVE. Teekampagne pays for it, and WWF-India helps carry out the work. It started in 1992 and is a long-term effort.
The main goal of the SERVE project is to plant trees on the steep hills of Darjeeling. This helps stop the soil from washing away, which is called soil erosion.
Project Achievements
Since the project began, a lot has been done:
- About 210 hectares (which is like 519 acres) of land have been reforested.
- They have set up 22 tree nurseries, which are places where young trees are grown.
- In the year 2024 alone, 260,000 young trees were grown.
Education and Research
The reforestation project also includes an educational program. Thirteen local schools work closely with the WWF project. Their activities include:
- Nature treks, where students explore the outdoors.
- Bird watching, to learn about local birds.
- Different exhibitions and workshops about nature.
The project also supports research. This research covers topics like recycling plastics and protecting endangered bird species. Workshops on medicinal plants teach local people how to use natural resources safely.
In the future, the project aims to reforest 300 hectares of land near Senchal. This lake provides water for the town of Darjeeling.
Teekampagne Around the World
Teekampagne also sells tea in other countries, but under different names:
- In Japan, they are called Teeidee.
- In the United States, they are known as Boston Tea Campaign.
- In New Zealand, they are called Tea Campaign New Zealand.
External links
- Teekampagne official website: http://www.teekampagne.de
- Boston Tea Campaign website
- Tea Campaign New Zealand website
- Tea Campaign Australia website
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