Three Wishes (food) facts for kids
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| Introduced | 2019 |
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Three Wishes Cereal, often called just Three Wishes, is a yummy breakfast cereal brand. It was started in 2019 by two people named Ian and Margaret Wishingrad.
What is Three Wishes Cereal?
Three Wishes cereals are special because they are made mostly from chickpeas, pea protein, and tapioca. This means they are gluten-free and grain-free. They also have more protein and less sugar than many other cereals.
When the cereal first came out, it had flavors like cinnamon, honey, and unsweetened. Later, new flavors were added, including cocoa, frosted, and fruity. The cereal uses natural sweeteners like monk fruit and organic cane sugar. It is also certified non-GMO, which means it's made without genetically modified ingredients.
The name "Three Wishes" is a sweet nod to Ian and Margaret, plus their son. The cereal boxes are colorful and pastel, and the cereal itself comes in a clear bag inside the box.
The Story Behind Three Wishes
Ian and Margaret Wishingrad started Three Wishes in 2019. They wanted to create a healthier cereal because they couldn't find many good options. It took them about 2 to 3 years to develop the cereal. They worked with food scientists and tried over 100 different recipes!
At first, Ian and Margaret paid for everything themselves. Later, other people invested money to help the company grow. These investors included the people who started Rxbar, and a former leader from Post Consumer Brands. Margaret Wishingrad is the first woman to start a cereal company and is its chief executive officer (CEO).
Three Wishes cereals were first sold in stores like Sprouts Farmers Market, Wegmans, and Whole Foods Market. You could also buy them online through Amazon. By June 2020, about 600 stores were selling Three Wishes.
During the COVID-19 pandemic, it was hard to offer free samples in stores. So, Ian and Margaret held a special "drive-through" sampling event at their home. People could drive by and get samples while staying safe.
In June 2020, when the cocoa flavor came out, Three Wishes made a fun video. It showed actors from the 1971 movie Willy Wonka & the Chocolate Factory trying the cereal and saying good things about it. Later, in 2021, a college athlete named Buddy Boeheim appeared in an ad for Three Wishes. This was one of the first times a college athlete was featured in a traditional ad campaign. The company even released a special "Buddy Box" cereal as part of this campaign.
See also
