Twix facts for kids
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| Type | Confectionery |
|---|---|
| Owner | Mars, Incorporated |
| Country | United Kingdom |
| Introduced | 1967 |
| Markets | Worldwide |
Twix is a popular chocolate bar made by a company called Mars, Inc.. It's famous for its yummy combination of a crunchy biscuit, gooey caramel, and smooth milk chocolate. Each Twix bar usually comes with two "sticks" in one wrapper, but you can also find mini or king sizes.
Contents
The Story of Twix
Twix first appeared in the United Kingdom in 1967. It then came to the United States in 1979. The name "Twix" is a mix of two words: "twin" and "sticks." This makes sense because it usually comes with two bars!
For many years, Twix was known by a different name, Raider, in most parts of Europe. But in 1991, the name was changed to Twix everywhere to be the same around the world. In some countries like Denmark and Sweden, the change happened a bit later, in 2000. Sometimes, for fun, the old Raider name is brought back for special "retro" editions.
Where Twix is Made
Twix bars for North America are made in Cleveland, Tennessee, in the USA. This factory also makes M&M's. For other parts of the world, like Europe and Africa, Twix bars are made in Veghel, the Netherlands. This factory also produces other popular Mars chocolates like Mars bars.
Twix Advertisements
In 2012, Twix started a fun advertising campaign called "Pick a Side." This campaign pretended that the two sticks in a Twix bar were rivals. They even had different packaging, calling them "Right Twix" and "Left Twix." Even though the bars were exactly the same, it was a clever way to get people talking!
Ten years later, in 2022, a new campaign came out. This one finally ended the "rivalry." It clearly stated that both bars are identical. The new slogan says, "Left or Right, a good decision either way."
Different Kinds of Twix
Twix Bar Flavors
In the United States, you can find many exciting Twix flavors. Here are some of them:
- Twix Original
- Twix Salted Caramel
- Twix Cookies & Creme
- Twix Ice Cream Bar
- Twix 100 Calories (a smaller bar)
- Twix Cookie Dough
Other Twix Treats
Besides the chocolate bars, Twix also makes other yummy products:
- Twix Ice Cream (like a tub of ice cream)
- Twix Caramel Cookies
- Twix Spekulatius (a special limited edition in Germany, often around holidays)
Twix Bar Size Changes
Sometimes, companies change the size of their products. This is called shrinkflation. Instead of raising the price, the company makes the product a little smaller. For example, a Twix bar in the 1970s used to be 60 grams. Now, in the 2020s, it's usually 50 grams.
See also
In Spanish: Twix para niños
