Vita Cola facts for kids
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| Manufacturer | Thüringer Waldquell |
|---|---|
| Flavour | Cola |
| Related products | Coca-Cola |
| Website | Official site of Vita Cola (German): http://www.vita-cola.de |
Vita Cola is a popular cola drink made in Germany. It tastes like cola but also has a strong lemon and fruit flavor. It is not as sweet as other colas like Coca-Cola or Pepsi. Vita Cola also feels a bit thicker because it uses citrus and other natural oils in its recipe. There is another company called Vitasoy that also makes a cola called Vita Cola, but they are not connected.
Contents
History of Vita Cola
Vita Cola first started in East Germany. This country was officially called the German Democratic Republic (GDR). The drink was introduced in 1957. It was advertised as a "carbonated soft drink with fruit and herb flavoring." The exact recipe for Vita Cola is a secret, just like Coca-Cola's famous formula. At its most popular, Vita Cola was made in over 200 factories.
Vita Cola after the Berlin Wall
After the Berlin Wall fell in 1989, East and West Germany reunited. Many Western cola brands then became available. Because of this, Vita Cola's sales dropped very quickly.
However, many people in East Germany felt a sense of "Ostalgie". This means they felt nostalgic, or missed, the "old days" and products from East Germany. Because of this feeling, many old GDR products came back. Vita Cola was one of the most popular ones to return.
Vita Cola's Comeback
The company Thüringer Waldquell bought the rights to the Vita Cola name and recipe. They started making Vita Cola again in 1994. From 2002 to 2005, Vita Cola even sponsored FC Hansa Rostock. This is a soccer club from the region of Mecklenburg-Vorpommern.
Today, Vita Cola has become very popular again in what used to be East Germany. It has even sold more than Pepsi Cola in that area.
In the German state of Thuringia, Vita Cola was the most popular cola in 2009. It sold more than Coca-Cola there. This makes Thuringia one of the few places in the world where a local cola brand is the top seller.
In 2019, news reports said that Vita Cola sold a record 89 million liters in 2018. This made it Germany's most popular cola made in the country.
Today, there is only one other cola brand from former East Germany still being made. That drink is called Club Cola.
What's in Vita Cola?
Vita Cola is made with several ingredients:
- Natural mineral water
- Sugar
- Carbonic acid (this makes it fizzy)
- Acidulants (like E270 (lactic acid), citric acid, and phosphate)
- Dye E150 d (this gives it its color)
- Natural aroma (for flavor)
- Vitamin C
- Caffeine
See also
- Club Cola
- Baikal (drink)
