Vivy Yusof facts for kids
Quick facts for kids
Yang Berbahagia Datin
Vivy Yusof
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Vivy in March 2022
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| Born |
Vivy Sofinas binti Yusof
11 December 1987 |
| Nationality | Malaysian |
| Alma mater | London School of Economics, United Kingdom |
| Occupation | Co-founder of FashionValet and The dUCk Group |
| Spouse(s) |
Dato' Fadzaruddin Shah Anuar
(m. 2012) |
| Children | 4 |
Vivy Sofinas Yusof was born on December 11, 1987. She is a successful business owner in the fashion world. Vivy is also a popular person on social media. She helped start two big companies: FashionValet and The dUCk Group.
FashionValet is an online store for fashion items. The dUCk Group sells lifestyle products. Vivy has been recognized by Forbes as one of the "30 Under 30 Asia." She has many followers on social media. Vivy studied at the London School of Economics (LSE).
Contents
Vivy's Career Journey
Starting FashionValet
Vivy Yusof co-founded FashionValet in 2010 with her husband, Fadzarudin Shah Anuar. She was 23 years old at the time. Vivy was the Chief Creative Officer for the company. FashionValet grew into a large business. It now has 150 employees. The company works with over 500 fashion brands.
FashionValet has offices and warehouses in Malaysia, Jakarta, and Singapore. It sends products to customers all over the world.
Vivy is also famous for her blog, Proudduck. About 250,000 people visit her blog every month. She has over a million followers on Instagram.
In 2017, Vivy started her own YouTube channel. She shares videos about her life and thoughts there. Vivy often attends fashion events in Southeast Asia. She is known as a fashion expert and social media star. She also helped judge AirAsia’s Runway Ready Designer Search for two years. This search looks for new fashion designers in Southeast Asia.
Vivy's Social Media Presence
Vivy Yusof uses social media like Instagram and YouTube to connect with many people. She shares her real-life experiences. This helps her followers feel like they can relate to her. She shows her life as a business owner and a mother. This helps people connect with her and her businesses.
Vivy sometimes uses a special way of talking called "humblebragging." This is when someone acts modest while also sharing their achievements. This helps her seem successful but still relatable to her audience. Many social media influencers use similar ways to share their stories.
Vivy's Impact as an Entrepreneur
In 2017, Vivy and her husband joined Endeavor. This is a group that helps successful business owners. They get advice and support from mentors.
During the COVID-19 pandemic, Vivy and her husband helped raise money. They collected over RM 2.1 million for Malaysian frontline workers. They also started the FV Bazaar. This helped food and drink sellers promote their businesses during the pandemic. About 4,500 sellers joined this platform.
Vivy's Book
In December 2022, Vivy Yusof released her book. It is called The First Decade: My Journey from Blogger to Entrepreneur. The book was published by Penguin Random House SEA.
Vivy on Television
In 2012, Vivy and Fadzarudin won a reality TV show called Make The Pitch. They won RM1 million for their company. Later, Vivy starred in her own reality TV show. It was called Love, Vivy on Astro Ria.
Love, Vivy showed Vivy's busy life. It showed her managing her work at FashionValet and her scarf brand, dUCk. It also showed her family life as a daughter, wife, and mother of four children. Her children are Daniel Azim Shah, Mariam Iman Shah, Sarah Ilham Shah, and Idris Ali Shah.
The second season of Love, Vivy started airing on February 21, 2017.
Awards and Achievements
Vivy has received many awards and honors:
- Entrepreneur Par Excellence by Malaysia Tatler Ball Awards, 2019
- YouTube Silver Play Button Award, 2019
- Top 40 Under 40 by Prestige Malaysia, 2018
- Generation T by Tatler Malaysia, 2018
- Named “Women Icon of Malaysia” by the Ministry of Women, 2018
- Young Global Leaders List by the World Economic Forum, 2018
- Vivy was part of a case study in Malaysia's STPM national examination, 2018
- Asia's Top 50 Rising Tech Stars by Tatler Malaysia, 2017
- Generation T by Tatler Malaysia, 2017
- Member of Blue Ocean Corporate Council, 2017
- Forbes’ 30 Under 30 Asia list, 2017
- Selected as an Endeavor Entrepreneur, 2017
- Amazing Woman 2017 List by Women's Weekly, 2017
- Young Entrepreneur Award at the ASEAN@15 Achievement Awards, 2017
- Anugerah Instafamous Inspirasi, Hurr.TV, 2017
- Social Media Influencer Award, InTrend Malaysia, 2017
- Young Entrepreneur Award, presented by the Queen of Malaysia, 2016
Vivy has also been featured on the covers of several top magazines in Malaysia. These include HerWorld, Prestige, and Tatler. She was also named a Friend of Louis Vuitton. She was the first hijabi woman to receive this honor.
