Quick facts for kids Mutual of New York Building |
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General information |
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Completed |
1950 |
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Owner |
EQ Office |
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Height |
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Antenna spire |
375 ft (114 m) |
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Technical details |
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Floor count |
26 |
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Floor area |
approx. 600,000 sq ft (56,000 m2) |
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Lifts/elevators |
14 (13 passenger, 1 freight) |
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Design and construction |
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Architect |
Shreve, Lamb & Harmon Associates |
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1740 Broadway (formerly the MONY Building or Mutual of New York Building) is a 26-story building in Midtown Manhattan in New York City owned by EQ Office. Located on the east side of Broadway between West 55th and 56th Streets, it shares a trapezoid-shaped city block with the Park Central Hotel.
Signage on the facade
Its most famous attribute was once a sign at the top of its facade which advertised for Mutual of New York, the structure's original owner. The first version spelled out the entire name, with the first letter of each of the words in it (MONY) being red neon lighting which was twice the size of the rest. It was in this form that the sign served as both the inspiration for Tommy James and the Shondells' 1968 hit single "Mony Mony" and as a motif in Midnight Cowboy. The subsequent version was the corporate logo, which was the insurance company's acronym with a dollar sign inside the "O."
The MONY sign was removed by Vornado in December 2007, and replaced with "1740" to reflect its street address. The numerals, 8 1⁄2 feet (2.6 meters) tall and in Futura typeface, are illuminated at night by white light-emitting diodes.
The Weather Star
Perched on the roof is the Weather Star, a 150-foot (46 m) tower of lights topped with a star which was built by Artkraft Strauss. The star was green if the following day's weather forecast was fair, orange for cloudy, flashing orange for rain and flashing white for snow. The direction the lights on the tower moved depended on whether the temperatures were expected to rise or fall; absence of movement meant no change. The Weather Star is still operable, but is no longer used for meteorological forecasting purposes. At the base of the tower is a four-sided electronic digital board that has always displayed the current time and temperature.
Mutual Life Insurance Company of New York built the structure in 1950 for its corporate headquarters. The architect Shreve, Lamb and Harmon also designed the Empire State Building. It left the building after being acquired by AXA. Mutual Insurance had been renamed MONY Life Insurance Company in 1998. The building was completely renovated in 2007.
Daytime View of the 1740 Broadway Building from another Tower. The "Weather Star" can be seen on top.
Tenants
- L Brands
- Davis & Gilbert LLP
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Buildings
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West of
5th Av |
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East of
5th Av |
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Former |
- Grand Central Palace
- Mrs. O. H. P. Belmont House
- St. Nicholas Collegiate Reformed Protestant Dutch Church
- Studebaker Building
- William K. Vanderbilt House
- West Presbyterian Church
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Art and theater
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Broadway theaters |
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Other venues |
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Art galleries |
- Galerie St. Etienne
- Rehs Galleries
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Hotels
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Current |
- Algonquin Hotel
- Allerton Hotel for Women
- Cassa Hotel & Residences
- Club Quarters, Midtown
- Four Seasons Hotel New York
- Grand Hyatt New York
- Hotel Edison
- Hotel Elysée
- Hotel Gerard
- InterContinental New York Barclay Hotel
- JW Marriott Essex House
- The Iroquois New York
- The Lexington Hotel NYC
- Loew's State Theatre
- Lombardy Hotel
- Lotte New York Palace Hotel
- Luxor Hotel
- The Michelangelo
- Millennium Times Square New York
- New York Hilton Midtown
- New York Marriott Marquis
- Paramount Hotel
- Park Central Hotel
- Park Lane Hotel
- Parker New York
- The Peninsula New York
- Plaza Hotel
- The Quin
- The Ritz-Carlton New York, Central Park
- Roger Smith Hotel
- Row NYC Hotel
- Royalton Hotel
- St. Regis New York
- Sheraton New York Times Square Hotel
- Sofitel New York Hotel
- Waldorf Astoria New York
- Warwick New York Hotel
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Former |
- Hotel Carter
- Hotel Claridge
- Hotel Manhattan
- Hotel Metropole
- New York Biltmore Hotel
- Omni Berkshire Place
- Pabst Hotel
- Savoy-Plaza Hotel
- Times Square Hotel
- Weylin Hotel
- Windsor Hotel
- The Roosevelt Hotel
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Other points of interest
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Restaurants/
nightlife |
- 21 Club
- Burger Heaven
- Le Bernardin
- The Campbell
- Ellen's Stardust Diner
- Feinstein's/54 Below
- Gallagher's Steakhouse
- Grand Central Oyster Bar & Restaurant
- La Grenouille
- Iridium Jazz Club
- King Cole Bar
- Latin Quarter
- Marea
- The Original Soupman
- P. J. Clarke's
- Patsy's
- Le Pavillon
- Rainbow Room
- Restaurant Aquavit
- Russian Tea Room
- Sardi's
- Shun Lee Palace
- The Campbell
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Museums/
cultural centers |
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Stores |
- Argosy Book Store
- Gotham Book Mart
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Clubhouses |
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Green spaces |
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Educational
institutions |
- 53rd Street Library
- Circle in the Square Theatre School
- CUNY School of Labor and Urban Studies
- High School of Performing Arts
- Jacqueline Kennedy Onassis High School for International Careers
- Saint Thomas Choir School
- SUNY College of Optometry
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Transportation
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Subway stations |
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Railroad stations |
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Streets and
intersections |
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See also: Manhattan Community Board 5
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Former
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- New York Produce Exchange
- Government House
- 39 (Macomb House)
- 50 (Tower)
- 64-70 (Manhattan Life Insurance)
- 113–119 (City Hotel)
- 120 (Equitable Life)
- 149 (Singer)
- 165 (City Investing)
- 176 (Howard Hotel)
- 195 (Western Union)
- 220 (St. Paul)
- 222 (Barnum's American Museum)
- Astor House
- Rogers Peet
- 346 (Appleton)
- 472 (Mechanics' Hall)
- Theatre Comique
- Church of the Divine Unity
- 507 (St. Nicholas Hotel)
- Metropolitan Hotel
- 663 (Canterbury Hall)
- 673 (Grand Central Hotel)
- 728 (Church of the Messiah)
- 728 (New Theatre Comique)
- 881 (Arnold Constable)
- 1101 (Albermarle Hotel)
- 1107 (McCrory Stores)
- 1115 (Legnam Corporation)
- Hotel Victoria
- 1185 (Fifth Avenue Theatre)
- 1372 (Fair Waist Company)
- 1392 (Knickerbocker Theatre)
- 1411 (Metropolitan Opera House)
- 1457 (Viceroy Company)
- 1469 (Pabst)
- 1481 (Rialto Theatre)
- 1500 (Hotel Claridge)
- 1537 (Astor Theatre)
- 1567 (Central Theatre)
- 1600 (Studebaker)
- Jack Dempsey's Restaurant
- 1645 (Capitol Theatre)
- 1650
- Beltone Studios
- Iridium Jazz Club
- 1678 (Birdland)
- 1865 (Museum of Biblical Art)
- 1981 (Dauphin Hotel)
- St. Teresa of Avila Church
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