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360
360 at his Falling and Flying CD signing.jpg
360 at his Falling & Flying CD Signing, Cheltenham in February 2012
Background information
Birth name Matthew James Colwell
Born (1986-07-12) 12 July 1986 (age 37)
Melbourne, Victoria, Australia
Genres Hip hop
Occupation(s) Rapper, singer, songwriter
Years active 2006–present
Labels Inertia, EMI Music Australia, Soulmate, Forthwrite
Associated acts Forthwrite, Diafrix, Josh Pyke, Gossling, N'fa, Pez

Matthew James Colwell (born 12 July 1986), better known by his stage name 360, is an Australian hip hop recording artist. He has released four studio albums: What You See Is What You Get (2008); Falling & Flying (2011), which peaked at No. 4 on the ARIA Albums Chart and was certified platinum; Utopia (2014), and Vintage Modern (2017). 360's second album provided four charting singles, including "Boys like You", which peaked at No. 3 on the ARIA Singles Chart and was certified 4× platinum. At the ARIA Music Awards of 2012, he received six nominations and won the 'Breakthrough Artist – Release' award for Falling & Flying, while Styalz Fuego won the ARIA 'Producer of the Year' Artisan award for the same album.

Early life

360 was born on 12 July 1986. He attended Luther College in Melbourne's eastern suburbs and graduated from Box Hill Senior Secondary College.

Music

2003-2006: Early Career

360 made his first official appearance in 2003 on fellow Australian rapper Infallible's EP A Burning Ambition, on the track "Situation Critical" along with MCs Hunter and Versa. The following year, he released his debut solo EP, titled Rarities, in which three of its four tracks featured his rap partner and best friend Pez.

In 2005, Pez and 360 released a song called "Nutcase", which was written and recorded in one day. 360 was featured on Sydney producers Weapon X and Ken Hell's 2006 mixtape Scar-Non III: Kick To The Head with the song "In Da Chub", a remix of 50 Cent's 2003 hit "In Da Club".

2007–2012: What You See Is What You Get, Falling & Flying

In February 2007, he signed to Soulmate Records. He released his debut album, What You See Is What You Get, on 22 March 2008. An InTheMix reviewer found 360 "not only showcases his hilariously funny comedic side but demonstrates his ability to approach more serious and personal issues, producing a well rounded album".

In a video interview for Peak Street Magazine, 360 described his musical style as a combination of "some pop influences, electro, dubstep, and unintelligent rhymes". On 14 January 2008, 360 released a music video of "Mamma Mia", which depicts his desire for Bec Hewitt and mocked her husband, Lleyton Hewitt, which was the Video of the Week on MySpace.com's Australian hip hop page. 360 described it as a comedic effort, "I wanted to take the piss out of them ... It's not meant to be taken too seriously she's not really my type". Management for the couple dismissed the rapper's effort as "a publicity stunt".

By March 2010, he remained signed with Soulmate Records, which had signed a distribution deal with EMI Records. In December that year, his single, "Just Got Started" (featuring Pez), was released. By March the following year, it peaked at No. 59 on the ARIA Singles Chart, and at No. 21 on the ARIA Urban Singles Chart.

360's second album, Falling & Flying, was released on 30 September 2011 which reached No. 4 on the ARIA Albums Chart, and remained in the number-one position of the Australian iTunes charts for three weeks. By October 2012, Falling & Flying was certified platinum by ARIA for shipments of 70,000 units, and was certified double platinum by July 2014.

In November 2011, the fourth single from the album, "Boys like You" (featuring Gossling), was released, which peaked at No. 3 on the Australian singles chart in February 2012. The track also reached the top 40 of the New Zealand Singles Chart. The single was certified 4× platinum by ARIA for shipments of 280,000 units. His following singles, "Child" (April 2012) and "Run Alone" (August), both reached the ARIA 'Singles Top 30' chart. "Child" was certified platinum and "Run Alone" received a gold certification.

The national Australian "Flying Tour" occurred in support of the album, and 360 was supported by new Melbourne artist Bam Bam.

2012–2021: Utopia & Vintage Modern

In June 2012, 360 revealed to national youth broadcaster Triple J that he was already working on his third album, describing the upcoming release as "quite a dark album". He described it further, "No one sees behind the scenes and there's been a lot of bad (expletive) going on in my family life and personal life". 360 hinted at a diverse production line-up for the album, saying he has "been getting a gang of beats from all different people".

A video, published on 21 November 2013, served as the official press release for the launch of Forthwrite Records, a music label created by 360 and Pez. 360 then confirmed the announcement on his Facebook page the following day, stating that the label will release Don't Look Down, by Pez, Utopia, by 360, and the debut, yet untitled Forthwrite album.

During his performance at the 2013 Sprung Hip Hop Festival, held in Brisbane, Australia, 360 garnered media attention for the manner in which he introduced a new song titled "On A Planet No One Knows". According to 360, the song, which also features a vocal sample from Joss Whedon regarding gender equality, is "about racism in Australia."

In February 2014, 360 supported the Australian tour of American rapper Eminem, alongside Kendrick Lamar. 360 described the tour as a career highlight.

Prior to the release of the artist's third album, Utopia, on 13 June 2014, three singles were released: "Impossible", "On A Planet No One Knows" and "Sixavelli". "Impossible" is a collaboration with Daniel Johns, of Australian band Silverchair, and Johns also appears in the music video, in which he is a passenger in a car driven by 360. A music video was also released for the second single and was published on the artist's YouTube channel during the week before Australia Day. The music video for "Sixavelli" was directed by Claudia Sangiorgi Dalimore and was published in March 2014.

Alongside fellow Australian hip hop act Hilltop Hoods, 360 performed at the 2014 Splendour In The Grass festival, held in Byron Bay, Australia. The Australian "Utopia Tour" occurred during September 2014 and 360 was supported by US rapper Hopsin, UK artist Lunar C, Pez and Miracle.

Collaborations

During the early years of his music career, 360 collaborated with Pez as part of a duo called "Forthwrite", including a track called "The Club Song" on the 2010 album Good Gracious, by producer M-Phazes. 360 also featured on Pez's 2008 single, "The Festival Song", which peaked at No. 14 on the ARIA Australian Singles Chart.

In 2010, 360 started an online musical project in the Australian hip hop scene, called "Rapper Tag", on YouTube. Rapper Tag involves one person recording a portion of rap over a looped beat, and then nominating ("tagging") another person to add further rapping over the same loop. The process continued in accordance with the nomination of the next rapper.

Australian hip hop duo Diafrix collaborated with 360 for the song "I'm A Dreamer", which appears on the 2012 album Pocket Full Of Dreams. 360 appeared on the self-titled debut album by Canberra producer, Ghosts in the Room, released on 14 September 2012 through Mudd Music. The album also features rappers Iron Solomon, Okwerdz and Kool G Rap.

Personal life

At the age of 18 years, 360 contracted a disease of his right eye, a cornea transplant, which "left him with fuzzy vision" in that eye. A July 2014 feature article in Rolling Stone Australia stated that he is "legally blind in his right eye", while his left eye is "slowly deteriorating due to the degenerative eye disease Keratoconus".

On 18 July 2010, 360 was involved in a go-karting accident while celebrating his birthday with Sydney-based hip hop artists Bliss n Eso. His accident resulted in a several injuries.

On 13 February 2012, 360 and Crystal Bale became engaged; the pair then separated on 24 December 2012.

As of October 2014, 360 is listed as a supporter of the 'Oscar's Law' campaign, which seeks to raise public awareness about the detrimental effects of factory farming of companion animals. He also appeared in PETA's 'Ink not Mink' anti-fur campaign.

In September 2016, 360 announced that he was diagnosed with unipolar depression.

As of 2021, 360 frequently livestreams himself writing rap lyrics as well as performing new material live for his fans. 360 also revived an old Australian hip-hop trend of "rapper tag" (which he started), encouraging fellow Australian rappers to participate in the rap challenge. He also continues to promote his message of healthy living and mental health awareness through his livestreams.

Awards and nominations

AIR Awards

The Australian Independent Record Awards (commonly known informally as AIR Awards) is an annual awards night to recognise, promote and celebrate the success of Australia's Independent Music sector.

Year Nominated work Award Result
AIR Awards of 2011 360 Jägermeister Most Hunted Award (Most Popular as voted by fans) Won
AIR Awards of 2012 360 Best Independent Artist Nominated
Falling & Flying Best Independent Hip Hop Album Won
Best Independent Album Nominated
"Boys Like You" Best Independent Single Nominated

APRA Awards

The APRA Awards are presented annually from 1982 by the Australasian Performing Right Association (APRA), "honouring composers and songwriters".

Year Nominated work Award Result Ref.
2013 360, Styalz Fuego Breakthrough Songwriter of the Year Won
"Boys Like You" – 360 featuring Gossling (Kaelyn Behr,Matthew Colwell, Francis Jones, Bradford Pinto, Jack Revens) Most Played Australian Song of the Year Nominated
Urban Work of the Year Nominated
Song of the Year Shortlisted
"Child" (Kaelyn Behr, Matthew Colwell) Urban Work of the Year Nominated
Song of the Year Shortlisted
2014 "Run Alone" (Kaelyn Behr, Matthew Colwell) Urban Work of the Year Nominated
2018 "Yesterday" (featuring Hein Cooper) (Kaelyn Behr, Matthew Colwell, Martin Nicholas, Hein Cooper) Song of the Year Shortlisted

ARIA Awards

At the ARIA Music Awards of 2012, 360 was nominated in six categories and won the 'ARIA Award for Breakthrough Artist - Release' for Falling & Flying, while Feugo won the 'Producer of the Year' in the Artisan section.

Year Nominated work Award Result
2012 Falling & Flying Album of the Year Nominated
Best Urban Album Nominated
Breakthrough Artist – Release Won
Falling & Flying – 360 Best Male Artist Nominated
Falling & Flying – Styalz Fuego Producer of the Year Won
Falling & Flying – Scott Horscroft, Phillip Threlfall Engineer of the Year Nominated
Falling & Flying – Debaser Best Cover Art Nominated
"Boys like You" (featuring Gossling) Song of the Year Nominated
"Boys like You" (featuring Gossling) – Alex Weltlinger Best Video Nominated
The Flying Tour Best Australian Live Act Nominated
2014 Utopia Best Urban Album Nominated
Best Cover Art Nominated
2018 Vintage Modern Best Urban Release Nominated

EG Awards / Music Victoria Awards

The EG Awards (known as Music Victoria Awards since 2013) are an annual awards night celebrating Victorian music. They commenced in 2006.

Year Nominated work Award Result
EG Awards of 2012 360 Best Male Nominated
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